Ngaphakathi kohlaka lwalolu hlelo, amapulazi amahlanu aseRussia, angabalingani be-Belaya Dacha Group of Companies, azothola izibonelelo ezihlosiwe zokuphasa izitifiketi zamazwe ngamazwe futhi azokwazi ukuba ngabahlinzeki beMcDonald's.
I-McDonald's imemezela ukuqala kwesigaba sokuqala sohlelo oluhlosiwe lwezibonelelo ezihloselwe ukusekela abalimi baseRussia. Amapulazi angaphezu kuka-20 avela ezifundeni ezingu-16 zaseRussia, ngokubambisana neBelaya Dacha Group of Companies, abambe iqhaza kuwo.
Njengamanje iMcDonald's ithola imikhiqizo kubahlinzeki baseRussia abangu-160. Bona-ke basebenzisa izinto ezingavuthiwe ezivela emapulazini angaphezu kuka-400 asebenza emikhakheni yezolimo njengokuzalanisa izinkomo, ukutshala ulethisi, ukhukhamba, amazambane namapulazi obisi ukuze banikeze imikhiqizo emabhizinisini ale nethiwekhi. Ukwethulwa kohlelo lokweseka abalimi bakalethisi kuyisinyathelo sokuqala sohlelo olukhulu lukaMcDonald okuhloswe ngalo ukuthuthukisa amapulazi eRussia futhi, ngokufanelekile, kukhuliswe inani lezinto zokusetshenziswa ezisezingeni eliphezulu emakethe. Kubalimi ngokwabo, lokhu kusho ithuba lokubambisana nezinye izinkampani ezinkulu, ukukhula okuqhubekayo kanye nethuba lokuthuthukisa ibhizinisi ezindaweni ezahlukene zaseRussia. Ngokuzayo, izinhlelo zikaMcDonald zokwandisa lolu hlelo ukuze luhlanganise imikhakha ehlukene yezolimo.
Mayelana nokuthuthukiswa okusebenzayo kwenethiwekhi yamabhizinisi akwaMcDonald eRussia, inkampani inesithakazelo ekwandiseni indawo yezimpahla futhi yanquma, okokuqala nje, ukusekela labo bakhiqizi bezolimo abathatha izinyathelo zokuqala ekukhuleni ulethisi. Ukuze ubambe iqhaza kulolu hlelo, amapulazi ayi-5 akhethiwe ukusuka e-Astrakhan kuya eNovosibirsk, aphumelele ukukhetha okuqinile ngokuya ngalezi zindlela ezilandelayo: ukwenziwa kanye nokuzenzakalelayo kwezinqubo, ukuphepha kokudla kanye nekhwalithi yomkhiqizo, ubuchwepheshe bokonga izinsiza futhi, okubaluleke kakhulu, ukuzimisela ukuthuthukisa. futhi sethule ubuchwepheshe obusha. Ngokwemiphumela yesigaba sokuqala sohlelo, izibonelelo zatholwa ngu: Vitaly Iotov (isifunda saseMoscow), uVladimir Kim (isifunda saseTula), uVladislav Lupine (isifunda saseKrasnodar), kanye noSergey Bystrykh noRazil Sungatov baseNovosibirsk nase-Astrakhan. izifunda, ngokulandelana. Ukuthola isitifiketi se-Global GAP kuzovumela amapulazi abo ukuthi angagcini nje ngokuhlonishwa ngekhwalithi ephezulu nokuphepha kwemikhiqizo yawo, kodwa futhi azivulele izimakethe ezintsha.
I-McDonald's yenza esinye sezidingo eziqinile emakethe yaseRussia kubahlinzeki bemikhiqizo, ikakhulukazi, kuyimpoqo ukuthi ube nesitifiketi sekhwalithi nokuphepha samazwe ngamazwe ngokwezinga le-Global GAP futhi ube abahlinzeki bakwaMcDonald's.
Inkampani inomthwalo wemfanelo omkhulu ekukhetheni abahlinzeki-mpahla - badlula ezigabeni ezimbalwa zokuhlola ukuhambisana nezindinganiso zamazwe ngamazwe zokukhiqiza. “Siyaziqhenya ngokuthi abahlinzeki bethu bangabaholi embonini yezolimo yaseRussia. Namuhla, i-99% yemikhiqizo yakwaMcDonald ikhiqizwa eRussia, ngokuhambisana ngokugcwele nezindinganiso eziqinile zaseRussia nezamazwe ngamazwe, "kusho u-Irina Korshunova, uMqondisi Omkhulu Wokuqinisekisa Ikhwalithi, Ukuqinisekiswa Kwekhwalithi kanye Nokuthuthukiswa Okuqhubekayo kwaMcDonald's eRussia. “Ukwethulwa kohlelo lwezibonelelo ezihlosiwe zabalimi bendawo kuyisinyathelo esiphusile emsebenzini wethu wokweseka inxanxathela yezimboni zezolimo kanye nomnotho waseRussia wonkana. Lolu hlelo luwusizo kubo bobabili abalimi kanye nabakwaMcDonald's: kubaluleke kakhulu kithi ukuthi sithole imikhiqizo esezingeni eliphezulu ngokuqhubekayo, futhi lokhu kuncike ngokuqondile ekutholakaleni kwezinto zokusetshenziswa zekhwalithi ephezulu. Kubalimi, ukubamba iqhaza ohlelweni kuyithuba lokuthola imakethe yokuthengisa eqinisekisiwe ”.
“UBelaya Dacha uyingqalabutho nomholi wemakethe yamasaladi eRussia. Saba ngabokuqala ukunikezela nge-iceberg esikiwe kwaMcDonald's ngo-1994, lapho babengazi lutho ngokutshala ulethisi we-iceberg. Namuhla, ngenxa yokuhlangenwe nakho okuqoqiwe, i-Belaya Dacha ithuthukisa kokubili ukulima kwayo emasimini kanye nokubambisana kwenkontileka nabalimi abavela ezifundeni ezahlukene zaseRussia, isiza ukwethula izindlela ezingcono kakhulu zokutshala izitshalo zesaladi. Isevisi yezokulima yenkampani iyeluleka, iqaphe futhi iyasiza ekuqinisekiseni ukuthotshelwa kwezindinganiso zamazwe ngamazwe, kusho uVadim Matusevich, uMqondisi Jikelele we-Agroholding Belaya Dacha. "Uhlelo oluhlanganyelwe nabakwaMcDonald's lunegalelo elikhulu ekuboneni ukubaluleka kokuhlangabezana nezindinganiso zamazwe ngamazwe zekhwalithi kubalimi kulo mkhakha."