IDodo Pizza, Ikhishi esifundeni, iMcDonald's, iSwayway neSodexo basayine imemorandamu yenhloso yokwakha inhlangano entsha yezimboni
Abamele abaholi bezikhungo zokupheka zomphakathi eRussia - iDodo Pizza, Ikhishi Esifundeni, iMcDonald's, iSwayway neSodexo - bamemezele ukwakhiwa kwe-Association of Food Chain Companies (ASPP). Inhlangano izomela izintshisekelo zezinkampani zenethiwekhi embonini, inhloso yayo ukweseka ukuthuthuka okuqhubekayo komkhakha esimweni soguquko olusheshayo nokukhuphula ukunakekelwa kwabathengi ekuziphatheni kwebhizinisi okunomthelela kuzo zonke izici zokupheka. Le nhlangano entsha izoba yisigcawu sokushintshana ngolwazi phakathi kwabadlali bezimakethe abahlelekile futhi izobandakanyeka ekwakhiweni kwemikhuba emihle embonini yezokudla, kanye nasekuqalisweni kwemigomo yentuthuko esimeme. Lezi zinguquko zizosiza ukufezekisa izinga eliphezulu lokuzibophezela, ikhwalithi, ukuphepha futhi, ngenxa yalokho, insizakalo engcono yabantu baseRussia.
Phakathi kwemiklamo ezayo yenhlangano kubalwa ukuqoqwa kwencwadi yezandla yokuqalisa ukusetshenziswa kwezidingo ezintsha zokuhlanzeka, ukuvuselelwa kwamazinga ombuso emkhakheni wokuphakelwa komphakathi, ukuqaliswa kwamaphrojekthi wokufundisa abasebenzi, amafranzali kanye nabaphakeli.
Ngaphezu kwalokho, i-APP ihlose ukubamba iqhaza elibonakalayo ekwakhiweni kwemithetho emisha yebhizinisi ehlose ukuvikela imvelo, ikakhulukazi, ngaphakathi kohlaka lomkhuba wokunwetshwa komsebenzi wabakhiqizi.
UNatalya Ivanova, ilungu loMkhandlu Womphakathi ngaphansi koMnyango Wezolimo waseRussia, kanye neKomidi Elilulekayo Lokulawulwa Kwezobuchwepheshe kanye Nokumiswa Kwekhomishini Yezomnotho yase-Eurasia, uzoba nguMqondisi Jikelele weNhlangano.
“SiyiDodo sijabule ngokuhlangana nozakwethu. Njengamanje, ezikhathini ezineziyaluyalu, lokhu kubaluleke kakhulu. Ngokwabelana ngokuhlangenwe nakho kanye nokwenza okuhle, ngokubambisana singakha inani elithe xaxa kumakhasimende ethu, abasebenzi, abahlinzeki kanye nomkhakha wonkana. Sizobamba iqhaza elibonakalayo emsebenzini kasoseshini, sifunde kwabanye futhi silethe ubuchwepheshe bethu, ”kusho u-Ivan Tikhov, uMqondisi Ophethe iDodo Pizza e-Eurasia.
"Inkampani yethu" Ikhishi Esigodini "iminyaka engu-3 ikhule yaba yiprojekthi eyingqayizivele enezici zayo. Silungisa amakhulu ezitsha ezahlukahlukene futhi sibuyekeza imenyu masonto onke, siyaziletha futhi sakhe izinqubo eziyinkimbinkimbi ezungeze ukudla okulula. Konke lokhu kwenziwa ukuze abantu basemadolobheni bathole ikhwalithi ephezulu kulezo zidlo, okuthi lapho kudliwa umphakathi kube yisiko lokungathembeli nakancane. Lezi yizidlo zasekuseni ezilula zansuku zonke, ukudla kwasemini namadili. Ukudla okuzenzele. Njengoba sesikhulile kumanani ezinkampani esezivuthiwe futhi namakhulu ezinkulungwane zamakhasimende asethemba nsuku zonke, kuzobaluleka kakhulu ukuthi sabelane ngolwazi lwethu nozakwethu esitolo. Njengoba sesibumbene, sizozama ukuguqula umqondo wokulethwa ube ongcono futhi senze yonke imikhiqizo yethu ibe ngcono kuphela, ”kuphawula u-Anton Lozin, ongumsunguli obambisene we" Ikhishi Esifundeni ".
“Imboni yethu ithuthuka ngentshiseko enkulu, imingcele phakathi kwezingxenye, izindawo zokudlela zesintu kanye nezindawo ezidayisa ukudla okusheshayo, amabhizinisi agxile ekulethweni kwezidingo, ekuphakeleni ukudla nokunye kuya ngokuya kufiphala. Manje kubaluleke kakhulu ukuthi abameleli bezimakethe ngokwabo bathathe isinyathelo kuqala futhi banikeze imibandela yokukhula nokuncintisana, ngenkathi kususelwa emazingeni asezingeni eliphakeme, izinkambiso zokuziphatha, ukwenza izinto obala, ukuvuleleka kanye nentuthuko esimeme. IMcDonald's ikulungele ukuhlanganyela izindlela zayo ezinhle, nezindlela nezindlela zayo nababambiqhaza bezimakethe kule nkundla entsha, ”kusho uMark Karena, oyi-CEO eMcDonald's Russia.
“Umehluko omkhulu webhizinisi le-Subway ngumphakathi wawo oqinile wama-franchisee, okumanje uhlanganisa osomabhizinisi abangama-215. Siyinkampani ye-franchise ngomqondo wayo wakudala kakhulu. Ukugxila kwethu okukhulu ukuthuthukiswa kwenethiwekhi, osomabhizinisi abasha bokuqalisa bahlala bejoyina nathi. Ngakho-ke, sinomthwalo omkhulu wokuthuthukisa ingxenye yamabhizinisi amancane. Imvamisa kuma-franchisees amasha, ukuthenga indawo yokudlela yase-Subway ibhizinisi lokuqala elizimele. Futhi senza isiqiniseko sokuthi siyaphumelela futhi siletha imali engenayo ezinzile. Le nkampani ayigcini ngokuthengisa i-franchise, sisekela osomabhizinisi kuzo zonke izigaba zokwakhiwa nokuthuthukiswa kwebhizinisi labo. I-Subway iyinkampani ebhekele ezenhlalo, futhi ngaphezu kokusekela i-franchisee, kubalulekile kithi ukuthi abasebenzi basebenza ngaphansi kwaziphi izimo. Sinikeza imisebenzi ngokuvula inethiwekhi yama-franchise, siqeqeshe futhi sikhuthaze abasebenzi bezindawo zokudlela, ”kuphawula u-Olga Bludovskaya, uMongameli we-Subway Russia. “Kubalulekile ukuthi sibambe iqhaza ekwakhiweni kwezinhlelo, ukuba seqhulwini lezinto ezintsha ezihlobene nesigaba seQSR nosomabhizinisi abancane. Siyethemba ukuthi ngokushintshana ngolwazi nozakwethu, ngokubambisana sizokwazi ukuletha izinguquko ezisezingeni eliphezulu embonini. "
“Namuhla, izinkampani ezinkulu zezimboni ezinabasebenzi abafinyelela ku-30-40, zikhetha ngokucophelela ozakwethu ekuhleleni ukudla komphakathi, ngoba lokhu akuyona inkambiso yezinkampani kuphela - kuyizinga lempilo yesisebenzi ngasinye, kanye nesakhamuzi izwe lethu. Yingakho kubaluleke kakhulu kithina, njengabamele abanohlonze bezinkampani zokupheka, ukuthi imboni ithuthuke futhi iguqulwe ngaphansi kwethonya lamazinga aphezulu nezidingo zabaholi bemboni, abanomthwalo wemfanelo kwezenhlalo ngokulingana nokusebenza kahle komnotho, ”kusho u-Andrey UZhavoronkov, uMongameli kanye ne-CEO yeSodexo Russia.
“Kuyangijabulisa ukuba yingxenye yephrojekthi ezosiza ukuthuthukisa imboni yezokudla eRussia. Ngenxa yesinyathelo sezinkampani ezimele cishe ama-30% emakethe yokudla engaphandle kwamakhaya, sihlela ukukhuphula kakhulu izinga lokushintshana ngemikhuba emihle kakhulu, sibe "yindawo yokuheha" futhi sakhe "ubuchwepheshe bezisombululo" embonini, futhi ube nguzakwethu owakhayo weziphathimandla zikahulumeni, ”kusho uNataliya Ivanova, uMqondisi-Jikelele we-ATP.
"Sifuna nokwandisa isibalo samalungu ethu ukuze akwazi ukuqoqa nokusakaza kabanzi izindlela ezihamba phambili zokudla."