Eminyakeni emibili, uchungechunge lokuthengisa lweMagnit luzocishe luhlangabezane ngokuphelele nesidingo semifino nezithelo zaseRussia ngokuhlinzekwa ngaphansi kwezinkontileka zezolimo - izivumelwano zesikhathi eside nabakhiqizi bezolimo basekhaya abanamanani aqinisekisiwe okuthunyelwa.
Ngo-2022, umthamo wokunikezwa kwemifino nezithelo zaseRussia ezitolo zeMagnit ngaphansi kwezinkontileka zezolimo wadlula amathani ayizinkulungwane ezingama-340, okwakuyirekhodi elirekhodiwe futhi wadlula umphumela we-11 ngo-2021%. Isabelo esikhulu sempahla siwela emifino ye-borscht (beet, iklabishi, amazambane, izaqathe). Ngaphezu kwalokho, ithanga, i-turnips, isilimo esidliwayo esinamagatsha anamanzi, kanye nama-apula, amakhabe nezinye izitshalo kunikezwa ngaphansi kwezinkontileka zezolimo.
Ekupheleni konyaka odlule, isabelo semifino nezithelo esinikezwe izitolo njengengxenye yenkontileka yezolimo seqe u-30% wesamba esithengisiwe sale mikhiqizo. Ngo-2023, umthamo wezimpahla ngaphansi kwezinkontileka zezolimo uzokhuphuka ube amathani angaphezu kwezinkulungwane ezingama-400, futhi isabelo sizokhuphuka sibe ngu-50%. Ngomunye unyaka, imifino nezithelo zaseRussia ezihlinzekwa ngoxhumana nabo bezolimo zizobalelwa ngaphezu kwama-80% wokuthengisa, okuhloswe ngawo uchungechunge lokudayisa. Ngakho-ke, i-Magnit izocishe ihlangabezane ngokuphelele nesidingo esikhulu semifino nezithelo ngokuhlinzekwa ngaphansi kwezinkontileka zezolimo.
Isici esibalulekile ekukhuleni ngokushesha kwempahla ngaphakathi kohlaka lwezinkontileka zezolimo kuzoba ukunwetshwa kwezinhlobonhlobo zabahlinzeki. Njengamanje, i-Magnit ibambisana nabakhiqizi basekhaya abangama-77 ngaphansi kwezinkontileka zesikhathi eside (i-12 kubo ingabahlinzeki abasha abavele ngo-2022). Iqoqo labalingani babathengisi lihlanganisa kokubili amapulazi amancane namabhizinisi amakhulu anamashumi ezinkulungwane zamahektha omhlaba wokulima. I-geography yabakhiqizi ihlanganisa izifunda eziningi zeRussian Federation - kusukela eDagestan eningizimu, esifundeni sasePskov enyakatho-ntshonalanga kanye nesifunda saseNovosibirsk empumalanga.
Izinkontileka zezolimo nabakhiqizi basekhaya ziyizinkontileka zesikhathi eside zokuhlinzekwa kwezitshalo zesikhathi esizayo ezinomthamo ongashintshi. Lo mshini uvumela umthengisi ukuthi akhuphule ukutholakala kwezimpahla eshalofini futhi andise ukusebenza kahle kokuthengisa. Abakhiqizi bezolimo bona, bathola isiteshi sokusabalalisa esiqinisekisiwe nokusekelwa kuzo zonke izigaba zokusebenzisana nenethiwekhi. Isibonelo, i-Magnit yenza intuthuko kubalingani bayo, ibanikeze imali yokuthenga imbewu, umanyolo, imishini nemishini, ihlela ukuhlolwa kokuhlolwa kwemikhiqizo ezindaweni zokugcina izimpahla zabahlinzeki ukuze kugwenywe ukubuyiselwa, futhi inikeza ithuba lokuthumela imikhiqizo ngaphandle ngezokuthutha zenethiwekhi yokudayisa. . Njengengxenye yokwesekwa kwezolimo, izazi zezolimo zenkampani zivakashela njalo amabhizinisi kusukela ngesikhathi sokulungiselela ukuhlwanyela kuya ekuvuneni nasekugcineni imikhiqizo.
U-Evgeniy Sluchevsky, umqondisi womkhakha wezolimo nezimboni we-Magnit retail chain:
“Izinkontileka zezolimo ziyisibonelo esicacile sokubambisana okuzuzisayo nabakhiqizi bezolimo basekhaya. Ngenkontileka yezolimo, uchungechunge lwezitolo luthenga imifino nezithelo ngaphandle kwabaxhumanisi, okunomthelela omuhle emananini, futhi futhi lilawula lonke uchungechunge lokukhiqiza - ukusuka ekushintsheni kwezitshalo kuye ekuthunyelweni. Ngakho-ke, sizoyithuthukisa ngokugcwele le ndawo sisebenzisa indlela eguquguqukayo: sikulungele ukusebenzisana nanoma yimaphi amaqembu ophiko lwempahla futhi sakhe ubudlelwano besikhathi eside obuvumela ozakwethu ukuhlela ngokubambisana intuthuko.”