I-Magnit, kanye nabadlali abahamba phambili emakethe ye-e-commerce, i-FMCG kanye nenhlangano engenzi nzuzo i-ECR Russia, benze izincomo zokupakishwa okusimeme kwezokuhamba kwezinsizakalo ze-e-commerce namaketanga okuthengisa aku-inthanethi.
Izincomo zihloselwe ukwenza kube lula ushintsho olubanzi lwezixazululo zokupakisha zezokuthutha ezizinzile kubathengisi be-inthanethi nabaqhubi bokulethwa, ngaphandle kokubeka engcupheni ukuphepha nokwethulwa kwemikhiqizo elethiwe. Izinga elisha lihlose ukusiza abadlali bemboni ukuthi bakhethe amaphakheji asebenzayo anomthelela ophansi kwezemvelo futhi enciphisa imfucuza. Ngesikhathi esifanayo, izincomo ziyithuluzi lokuzithandela lokuzihlola nokuzilawula kwezinkampani ezinentshisekelo emkhakheni wokuhweba nge-inthanethi.
Izincomo zihlinzeka ngokuhlukaniswa kokupakisha kube izigaba ezintathu “zezibani zethrafikhi”: “isixazululo esingcono kakhulu” (indawo eluhlaza), “okwamukelekayo” (indawo ephuzi), “okunconyelwe ukugwema” (indawo ebomvu). Izinga lihlanganisa zonke izigaba eziyinhloko zokupakishwa kwezinto zokuthutha (amabhokisi, izikhwama, ifilimu, ukugoqa, njll.), ngaphandle kwalezo ezisebenziseka kabusha (izikhwama zeposi-ojosaka). Isibonelo, izikhwama ze-polyethylene ephansi (i-LDPE) zibhekwa njengokupakishwa okuthandwayo, futhi ukusetshenziswa kwezimvilophu zephepha lebhamuza elinezingqimba ezimbili noma imikhiqizo enezithako eziwohlokayo i-oxo kufanele kugwenywe ngenxa yokungakwazi ukugaywa kabusha.
Lapho kuthuthukiswa izinga, amathuba okukhiqiza amaphakheji avela ezintweni zokusetshenziswa ezivuselelekayo, ukusetshenziswa kwezinto ezigaywe kabusha ekukhiqizeni kwayo, ukuhlunga kalula neminye imingcele kucatshangelwe. Ngakho-ke, i-foam plastic filler ibekwe endaweni ebomvu, naphezu kokuthi kungenzeka ukuthi isetshenziswe kabusha: ayikho ingqalasizinda eyanele yokucubungula kwayo, futhi akunakwenzeka ukusebenzisa izinto zokusetshenziswa kwesibili ekukhiqizeni kwayo. Ngakho-ke, ukupakisha izimpahla ezibuthakathaka, ukukhetha okungcono kakhulu kungaba ukusebenzisa i-kraft paper filler.
I-Magnit yama-oda aku-inthanethi, kanye nasezitolo ezibonakalayo, isivele isebenzisa amaphakheji ahlangabezana nezinga "eliluhlaza".
U-Nadezhda Galaktionova, Inhloko Yokusimama kwe-Magnit retail chain:
I-Magnit ibandakanyeka kakhulu ezinhlelweni zokunciphisa ipulasitiki nephepha. Sifuna ukuhlanganisa yonke imikhakha yemisebenzi yenkampani, okuhlanganisa iziteshi zokuthengisa ezingaxhunyiwe ku-inthanethi neziku-inthanethi, ezinezixazululo eziluhlaza, ngakho sisekela ukudalwa kwezincomo zokupakishwa okusimeme kwezokuthutha ku-e-commerce. Sikhuluma ngezikhwama zepulasitiki, ezivame ukuhlangana nabathengi lapho beletha imikhiqizo. Kulo lonke elase-Russia, ezitolo zendabuko kanye nesevisi yethu ye-Magnit Delivery, sesivele sisebenzisa amaphakheji aqukethe amapulasitiki agaywe kabusha. Ngakho, izikhwama zethu zigaywe kabusha ngo-35%. Njengenkampani enesibopho, neSustainability Strategy yethu, sifuna ukuba ummeli oqinile wokupakishwa okusimeme. "