Ngo-2023, isitshalo esikhulu kunazo zonke esifuywayo saseFrance, i-Wee Fry, sagubha unyaka waso wesihlanu. Ngomlando wayo omfushane kakhulu, inkampani ikwazile ukuzuza imiphumela evelele: kusukela ekuqaleni, yethule ukukhiqizwa komkhiqizo ongekho ngaphansi kwekhwalithi kumpumelelo yabaholi bomhlaba, yenze isidlo sokusayina sezindawo zokudlela zokudla okusheshayo. yasekhaya ngokuphelele, futhi iye yasusa izinto ezithengwa kwamanye amazwe. Masikhumbule: emuva ngo-2017, ama-94% amafrimu aseFrance adliwe eRussia avela phesheya.
Kepha okubaluleke kakhulu, lesi sitshalo sinikeze isikhuthazo esinamandla sokuthuthukiswa kokukhula kwamazambane ezindaweni eziningi zaseRussia. Akumangalisi ukuthi umphakathi wezimboni eziqeqeshiwe, owahlangana ngo-August ku-International Potato Field Day esifundeni sase-Kostroma, wabiza ngazwi linye umqondisi wezokuthuthukiswa kwamabhizinisi, u-Sergei Marchenko, njengomuntu wonyaka.
– U-Sergey Sergeevich, isitshalo se-Wee Fry besikhiqiza amafrimu aseFrance kusukela ekuqaleni kokusebenza kwawo ngokuhambisana nezindinganiso zabakhiqizi abahamba phambili emhlabeni. Kodwa manje ukhiqiza imikhiqizo yezinkampani zokudla zaseRussia. Ingabe sekulula ukusebenza?
– Amaketanga okudla okusheshayo emhlabeni wonke ashiye imakethe yethu, kodwa abawalandelayo bagcine izimfuneko eziqinile ezifanayo zokuthosiwe kwama-French. Utshani bamazambane kumele bube bubude obuthile, bokunambitheka okulungile, futhi bungabi namaphutha angaphandle ... Kunemingcele eminingi, iboniswa ekucacisweni kwezinkontileka, futhi siqapha ngokucophelela ukugcwaliseka kwazo zonke izimo.
Njalo ngehora, isevisi yekhwalithi yemboni ye-Wee Fry ithatha amasampula omkhiqizo kulayini ukuze ihlole ukuthi ingabe iyahlangabezana yini nezindinganiso zekhwalithi zamakhasimende ethu. Uma ukwephulwa kutholwa, sisusa inqwaba, simise umugqa, futhi sibuyekeze izinto zokusetshenziswa. Kodwa izimo ezinjalo zenzeka kuyaqabukela; sinokukhiqizwa kobuchwepheshe obuphezulu. Ekuqaleni, imali enkulu kakhulu yenziwa ekuhlungeni optical, ukugazinga kanye nemishini yokuqandisa. Kuze kube nguFebhuwari 2022, abahlinzeki bolayini bethu baletha amafrimu enziwe esitshalweni sethu ngokuphindaphindiwe ezikhungweni zokuhlola ikhwalithi yaseYurophu, futhi awakaze abe ngaphansi kwezinga labakhiqizi abahamba phambili emhlabeni (Abathathu Abakhulu).
Izinga eliphezulu lemikhiqizo yethu liphinde likhombise ukuthi sesenze umsebenzi omningi nabahlinzeki bezinto ezingavuthiwe.
– Sitshele kabanzi mayelana nokuthi isitshalo sihlinzekwa kanjani ngezinto zokusetshenziswa?
- Le nkampani inepulazi layo esifundeni saseTambov, kodwa ingxenye encane yezinto zokusetshenziswa itshalwa lapho - amathani angaba yizinkulungwane eziyi-16, kanti isidingo samanje sesitshalo singamathani ayizinkulungwane ezingama-240 ngonyaka. Sithenga inani elikhulu lamazambane kubalimi abasebenza nesitshalo ngaphansi kwenkontileka.
Sinechibi elisunguliwe labahlinzeki, ikakhulukazi amazambane avela esifundeni saseLipetsk (lapho ibhizinisi likhona) kanye nezifunda ezingomakhelwane. Ibanga eliphakathi nendawo lingamakhilomitha angama-350 ukusuka esitshalweni. Kodwa kukhona abalingani ezindaweni ezikude kakhulu: Bryansk (600 km), Astrakhan izifunda (ngaphansi kuka-1000 km), e-Stavropol Territory (cishe 1000 km).
– Kuyenzeka yini ukuthi isitshalo sibhekane nokushoda kwezinto ezingasetshenzisiwe?
– Umsebenzi wethu oyimpumelelo nabahlinzeki-mpahla kule minyaka emihlanu edlule uye waholela eqinisweni lokuthi manje sinabantu abaningi abazimisele ukusilimela amazambane kunalokho okudingekayo. Vele, lesi simo sezindaba sibuye sigqugquzelwe yisimo semakethe: eminyakeni yamuva nje, amanani amazambane etafula awazange abathokozise abakhiqizi, kuyilapho ukuba khona kwenkontileka neprosesa kuqinisekisa imali engenayo eqinisiwe.
- Ingabe uhlela ukwandisa umbuthano wakho wabahlinzeki?
- Sisebenzela ukuvula umugqa wesibili wokukhiqiza. Ukutshalwa kwezimali kumishini emisha kufinyelela kuma-ruble ayizigidi eziyizinkulungwane eziyi-14. Inqubo inzima kakhulu, kufanele silwe nabahlinzeki beyunithi ngayinye, ngoba imishini eminingi iwele ngaphansi kwezijeziso ezihlukahlukene, sifuna izindlela zokuzinqoba. Sikholelwa ukuthi sizowina, futhi konke okudingekayo kuzofika ngokugcwele ekuqaleni konyaka ozayo ukuze sihlangane, futhi ekwindla sizokwazi ukwenza ukwethulwa okuhleliwe.
Ukwethulwa komugqa wesibili kuzokhuphula umthamo wesitshalo ube amathani ayizinkulungwane ezingama-500 wezinto zokusetshenziswa ngonyaka. Ukuxazulula inkinga yokuhlinzeka ibhizinisi ngamazambane, okokuqala sizophendukela kubalingani bethu abavamile futhi sicabangele amakhono abo okwandisa umkhiqizo. Ngomthamo osele (kuze kube sekupheleni kuka-2023 kunzima ukusho ukuthi kuzoba yini) sizomema ukubambisana nalabo abafuna ukuzama isandla sabo kulokhu okokuqala.
Indlela yethu yokukhetha abahlinzeki-mpahla ayishintshi: ipulazi kufanele libe nesethi edingekayo yezinto zokusebenza zokutshala nokuvuna; Imishini yokunisela (i-100% yendawo ngaphansi kwamazambane); isitoreji sesimanje somthamo wonke wokuvuna, njengoba izimpahla zethu zasensimini zilinganiselwe ezinyangeni ezingu-2,5 (August, September kanye nezinsuku ezingu-10 zika-Okthoba).
Futhi njengoba lesi sitshalo sikhokhela ukuthuthwa kwamazambane, sibeka kuqala amabhizinisi ezolimo aseduze.
- Ingabe wenelisekile ngekhwalithi yezinto zokusetshenziswa ngo-2023?
– Ekwindla, wonke amazambane asezingeni elihle. Izinkinga ziqala ngokuhamba kwesikhathi, ngesikhathi sokugcina okuphakathi nasekupheleni, hhayi kithi kuphela. Kodwa samukela ukucubungula kuphela leyo mikhiqizo ehlangabezana nemibandela eshiwo kuzinkontileka.
Ushintsho kuphela kulo nyaka ukuthi sikhulise usayizi wengxenyana: sithenga amazambane anomthamo ongu-50+ (hhayi u-40+, njengesizini edlule), kodwa futhi sikhokha kakhulu ngezinto zokusetshenziswa ezinjalo kunalokho okwakuvunyelwene ngakho ngaphambili.
- Izinhlobo ezikhethekile zamazambane zisetshenziselwa ukucubungula zibe amafrimu; kuze kube muva nje, izinhlobo ezinjalo bezinikezwa kuphela ngokukhetha kwamanye amazwe. Kulo nyaka, ziyanda izinkulumo mayelana nokwenzeka kwezabelo zokuthengwa kwembewu kwamanye amazwe. Ingabe uyesaba izinkinga kule ndlela?
- Ngaqala ukusebenza kule phrojekthi eminyakeni engaphezu kwe-10 edlule, kudala ngaphambi kokwethulwa kwebhizinisi ngokwalo. Futhi kusukela ezinsukwini zokuqala wayethembele ekuthuthukiseni ukukhiqizwa kwembewu. Manje ngiyaziqhenya ngokuthi lesi sitshalo sinokukhiqizwa kwembewu okwasendaweni ngokuphelele ukuze kuhambisane nezidingo zaso.
Kwakuwumsebenzi onzima. Eminyakeni emibili eyedlule, sangenisa amathani embewu angaphezu kwezinkulungwane ezinhlanu, kodwa ngonyaka odlule umthamo wokungenisa kwempahla wehla waya kumathani angu-140, bese sikhuluma kuphela ngokunikezwa kwezinhlobonhlobo ezintsha.
Manje izidingo zesitshalo (kucatshangelwa ukugunyazwa komugqa wesibili wokukhiqiza) wembewu yazo zonke izigaba - ukusuka ku-test tube kuya kwabaphezulu - zimbozwe ngokuphelele.
Ngasikhathi sinye, sivulekele iziphakamiso ezivela kubalimi baseRussia; kulo nyaka sithathe izinhlobo eziningana zasekhaya ukuze zihlolwe (iVostorg, Varyag, Favorit), futhi uma ziwela ngaphakathi kwemingcele esiyidingayo ukuze sicubungule amafrimu futhi ngasikhathi sinye sizokwenza. sibe nezinzuzo ekuvuneni nasekugcinweni kwesikhathi eside, sizokhula lezi zinhlobonhlobo. Ucwaningo ngazo lusaqhubeka; ukuze senze isinqumo sidinga idatha yethu ngesivuno sazo kanye nekhwalithi yokugcinwa kwayo.
- Ingabe abathengi abakhulu bemikhiqizo yakho izindawo zokudlela zokudla okusheshayo?
– u-65% wamafrikhi athosiwe avela ku-Wee Fry uya ezindaweni zokudlela ezi-Big Three, okusalayo kuya emabhizinisini enkonzo yokudla (abahlinzeki bezimpahla zama-pizzeria aseRussia, amathilomu nezindawo zokudlela ezinosayizi abahlukahlukene), kanye namaketanga okudayisa.
- Ngokubona kwakho, isidingo samafrimu aseFrance siyanda?
- Zonke izindawo zibonisa ukukhula okuzinzile kwevolumu yokusetshenziswa, okungenani i-10% ngonyaka. Izitolo ezintsha zokudla zomphakathi zihlale zivuleka kuleli. Futhi lokhu kungakhathaliseki ukuthi abanikazi babo babhekana nobunzima obukhulu mayelana nempahla yemishini (kunzima ukuthola ama-fryer amasha wezimboni, isibonelo).
Siyabona ukuthi abantu badla amafrimu aseFrance njalo ngonyaka, lokhu kubonakala ekukhuleni kwemakethe yaseRussia, futhi umkhuba ofanayo uyaqhubeka emhlabeni wonke. Kungani? Amazambane athosiwe aqinisekisiwe ukuthi amnandi, anelisa, futhi ahambisana nejubane lesimanje lempilo. Abantu abaningi bakuthola kulula ukuya esitolo ukuze bathole ukudla okulula noma ba-ode ukudla osekuphekiwe kulethwa emzini wabo kunokuba bachithe isikhathi bethenga, bewasha futhi behlanza. Ngakho-ke ukwanda kwesidingo semikhiqizo ecutshunguliwe ngokujwayelekile, hhayi nje ama-French fries.
- Ngaphezu kwamafrimu aseFrance, ukhiqiza ama-potato wedges. Esikhathini esingeside esidlule, amazambane athosiwe avele ku-assortment. Ingabe lezi zikhundla ziyadingeka?
- Ama-Wedge enza cishe u-10% womkhiqizo wethu wanyanga zonke. Abantu abafana namazambane esitayela sezwe, isabelo sokuthengiswa siyakhula, futhi ngenxa yalokho sinyusa amanani okukhiqiza.
Ubhatata othosiwe awumkhiqizo omusha; sizamile ukwethula umkhiqizo othakaselekayo emugqeni wethu futhi sakhulula inqwaba elinganiselwe eyenziwe ngezinto zokusetshenziswa zaseGibhithe. Okuhlangenwe nakho kube yimpumelelo; namuhla le nto ivele kumenyu yama-burger nezindawo zokudlela zase-streethouse emadolobheni amakhulu. Manje sesicubungula ukuthi kungenzeka yini ukukhulisa izinto zokusetshenziswa eRussia ukuze kwehliswe izindleko zokukhiqiza.
Ubhatata uyisitshalo kangangokuthi lapho kushisa kakhulu, kungcono; izinga lokushisa akufanele lehle ngaphansi kuka-+20 ° C ngesikhathi sokukhula; isifunda sase-Astrakhan silungele lezi zimo. Ochwepheshe bethu sebevele balime ngovivinyo, bathola imiphumela emihle futhi sebekulungele ukuqhubeka nokusebenza, ikakhulukazi njengoba uMnyango Wezolimo wesifunda usihlinzeka ngakho konke ukwesekwa okudingekayo.
- Ukucubungula amazambane kufaka inani elikhulu lemfucuza. Uzinciphisa kanjani izindleko?
- Ngokufanelekile, singathanda ukufaka umugqa wokukhiqiza ama-flakes amazambane, kodwa ezimweni zanamuhla akunakwenzeka ukungenisa imishini yaseYurophu. Sifuna enye indlela, kodwa lokhu kungathatha iminyaka eminingana. Enye inketho yokuthuthukisa ukukhiqizwa kwethu ukufaka umugqa wokukhiqiza ama-pancake amazambane (ama-hash browns). Sixoxisana nabahlinzeki abaningi bale mishini. Siyethemba ukuthi kuzoba nemiphumela. Okwamanje, sithumela izinto zokusetshenziswa ezisezingeni eliphansi (i-trimmings, izilimo eziyizigaxa ezincane, njll.) emapulazini ukuze zondle imfuyo.
- Ukhiqiza amathani ayizinkulungwane eziyi-100 zamafrimu aseFrance ngonyaka. Ingabe lokhu kwanele ukunikeza imakethe yaseRussia?
- Ngemuva kokugunyazwa komugqa wesibili, isitshalo sizokhiqiza amathani ayizinkulungwane ezingama-220 wemikhiqizo ngonyaka, futhi silindele ukuhlangabezana ngokuphelele nezidingo zemakethe yasekhaya.
Manje eminye yemikhiqizo ithunyelwa eRussia evela eTurkey, e-United Arab Emirates, njll. Ngeshwa, lawa mafrimu awawona izinga eliphezulu. Isibonelo, amazwe ase-Arab angenisa umkhiqizo othosiwe ngamafutha esundu (sisebenzisa kuphela amafutha we-sunflower).
– Ingabe isitshalo sithola ukwesekwa kuhulumeni? Mhlawumbe izinyathelo ezengeziwe ziyadingeka ukuthuthukisa ibhizinisi?
“Silwazisa kakhulu usizo uhulumeni asinikeza lona. Imboni isebenzisa imalimboleko ekhethwayo. Futhi, iziphathimandla minyaka yonke zihlinzeka ngoxhaso kubalimi bamazambane ukuze kuthuthukiswe ukubuyiselwa komhlaba, ukwakhiwa kwezindawo zokugcina amazambane, nokuthengwa kwembewu ye-elite, futhi lokhu nakho kubaluleke kakhulu kithi. Siyethemba ukuthi lezi zinyathelo zokusekela zizoqhubeka.
Uma sikhuluma ngalokho okushodayo, ngizonaka izinto zokuthutha. Abakhiqizi basekhaya badinga ngempela uxhaso lokuthutha izimpahla, okungenani ngaphakathi ezweni. I-Russia inendawo enkulu, kuyilapho ukulethwa kwempahla, yithi, ukusuka esifundeni sase-Lipetsk kuya e-Novosibirsk kubiza ama-ruble angaphezu kwesigamu sesigidi, futhi lokhu kuphoqa amabhizinisi okungenzeka abe nentshisekelo yokuthenga imikhiqizo yethu ukuthi abheke ozakwethu emazweni angomakhelwane.
Ngingathanda futhi ukuthi umbuso ugcine izimo zokuncintisana ezilinganayo kubo bonke ababambiqhaza bemakethe - basekhaya nabangaphandle. Manje, uma sinikezela ngamazambane athosiwe eTurkey, iklayenti lethu kuleli lizwe likhokha intela yokungenisa engu-14,5%. Ngaphezu kwalokho, uma imikhiqizo enjalo ithengiswa kusuka eTurkey kuya eRussia, izinga lomsebenzi liyi-10% kuphela. Imisebenzi yokulinganisa ingasisiza ukuthi sizizwe siqiniseka ngokwengeziwe.
- Izinkampani eziningana zaseRussia kulo nyaka zimemezele isifiso sazo sokuvula amabhizinisi azo ukukhiqiza amafrimu aseFrance. Ingabe imboni ibhekene nesikhathi sokukhiqiza ngokweqile?
- Umhlaba awumile, abadlali abasha bavela emakethe ekhangayo, akukho okungajwayelekile kulokhu.
Esikhathini esizayo, ngokuqinisekile sizobhekana nesidingo esiphuthumayo sokuthekelisa amafrimu aseFrance, kodwa ukuphumelela kwalesi siqondiso ngeke kwenzeke ngaphandle kosizo lombuso. Kuzodingeka uxhaso lokuthuthwa kwempahla ngolwandle. Kodwa okwamanje lokhu akuyona indaba yesidingo sokuqala; okokuqala, sidinga ukuhlinzeka ngemakethe yaseRussia.
– Eminye yemikhiqizo yakho isivele ithunyelwa kwamanye amazwe. Imaphi amazwe ohlanganyela nawo?
- Izikhombisi-ndlela eziyinhloko zokuthunyelwa ngamazwe e-CIS: Kazakhstan, Uzbekistan, Belarus. Omakhelwane bethu balazisa kakhulu ikhwalithi yemikhiqizo ehlinzekwa kubona, futhi siphawula ukwanda kokusetshenziswa kwamafrimu eFrance kulawa mazwe. Kodwa ukusebenza ukuthuthukisa ukuthunyelwa kwamanye amazwe akulula, lapha siphinde sibuyela ezinkingeni ze-logistics (izindleko zokuhamba ziphezulu kakhulu, futhi ngaphezu kwalokho, kukhona ukuntuleka kwezinto zokuhamba ezikhethekile, izingxenye ezisele, abashayeli), kulo nyaka wonke I-Russia yahlushwa imiphumela yenkinga kaphethiloli.
Ngokwemvelo, sithemba ukuthi esikhathini esizayo sizoqala ukuthekelisa kwezinye izimakethe, kodwa kusesekuseni kakhulu ukukhuluma ngalokhu.