Abaphakeli boMkhiqizo bayaqhubeka nokuxoxisana ngamanethiwekhi wokuhlanjululwa kwezidingo zombili. Manje bahlongoza ukufaka "inhlawulo" ngababili kuzinkontileka, ngokusho ukuthi labo bobabili amaqembu bazothweswa amacala okwephula umthetho ofanayo. Kepha amanethiwekhi esaba ukuthi ukuseshwa kwezizathu ezintsha zokujeziswa kuzokwandisa ukungqubuzana phakathi kwabahlanganyeli bemakethe.
Ngesicelo sokwengeza izivumelwano zokuhlinzekwa ngama- “pair inhlawulo”, inhlangano yeRusprodsoyuz (ehlanganisa uMakfu, Tsaritsyno, Beluga Group, njll.) Yaphenduka ikhomishini ngokusetshenziswa kweKhodi Yezenzo Ezinhle (KDP, ngokuzithandela ilawula ubudlelwano babahlinzeki namanethiwekhi). Njengoba umphathi omkhulu weRusprodsoyuz Dmitry Vostrikov ephawula, uma siqhubeka ngomqondo wenhlawulo njengesisusa sokuhambisana nezibopho, khona-ke kufanele kube ngezimbili futhi zilingane: khona-ke bobabili abaphikisi bazosebenza ezinqubweni zangaphakathi. “Isibonelo, imoto yafika esikhungweni sokuhambisa ngesikhathi, kodwa yahamba ilayini usuku. Ukubambezeleka kwaleli cala kwenzeke ngenxa yephutha le-network yokusabalalisa, kepha ngaphansi kwesivumelwano lapho kungekho sikweletu sobabili, umphakeli uzokhokha inhlawulo yokuthola isikhathi sokuhanjiswa kwemishini nokufika kungazelelwe, "kusho uMnu. Vostrikov. URusprodsoyuz ubona kunengqondo ukuthi inkontileka kuleli cala ihlinzeka nenhlawulo yenethiwekhi yokwamukelwa okungaphelele kanye nokuqoqwa kwempahla sekwephuzile.
Ikhomishini ngokusetshenziswa kwe-KDP ibheke ukuthi udaba lokwakha uhlu lwezinhlawulo zombili njengendlela enconyelwayo yokufaka izinkontileka phakathi kwamanethiwekhi nabathengisi akubona amandla alo. Kepha lapho baqaphela umkhuba omuhle wokusungula izinhlawulo ezilinganayo ezinkontilekeni zokwehluleka ukufeza noma ukusebenza ngokungafanele kwezibopho kuhambelana nemiphumela yokwephulwa. Ngemuva kokuthola izikhalazo ezengeziwe ezivela kubabambiqhaza bemakethe kanye nasekwandisweni kwe- "inhlawulo", ukusetshenziswa kwayo okungaqashelwa njengokusebenza okuhle, ikhomishini isilungele ukucubungula lolu daba ngaphezu kwalokho, kusho umthetho womhlangano.
I-X5 Retail Group (Pyaterochka, Perekrestok, Karusel), uLente kanye no-Auchan bathi bebengakazitholi izicelo ezivela kubahlinzeki zokufaka "inhlawulo" kubasebenzi babo. Ummeli we-X5 wengeze ukuthi uMkhandlu Wokuhlangenwe nakho Kwezizwe usevele uqhamuke nohlobo olusha lwenye yezindatshana ze-KDP, ebeka inani eliphakeme lenhlawulo futhi elithole imigomo yokujeziswa ngokuhlangene, kanye nesibopho esiyimpoqo sokwephula isivumelwano. Iziphakamiso okwamanje azikavunywa: zisekelwa ngokuphelele ngabathengisi kanye nengxenye yezinyunyana zabathengisi, kepha isinqumo kumele singahambisani, sengezwe ku-X5. Umuntu omele iMetro wesaba ukuthi izingxoxo zokuthola izizathu ezengeziwe zokwenqatshelwa nezinhlawulo ngeke zinike imakethe izixazululo ezakhayo, kepha zandisa kuphela ukuphikisana nokungathembani kwamaqembu komunye nomunye. I-Association of Retail Companies (ACORT) yaphawula ukuthi impikiswano "yenhlawulo" idinga ingxoxo eningiliziwe ngaphakathi kwabathengisi naphakathi kwabahlinzeki namaketanga okuthengisa.
Ingxenye yezitolo ikulungele ukushintsha izinkontileka ngesicelo sabaphakeli
Inkinga yezijeziso ingenye yezinkinga ezinkulu kakhulu ebudlelwaneni phakathi kwabahlanganyeli emakethe yezitolo. Abahlinzeki bakhale kaninginingi ukuthi izinhlawulo akuyona indlela yokuqondisa izigwegwe kumanethiwekhi, kodwa indlela yokwenza inani elengeziwe. Isimo sibhebhethekiswa ukwehlukana phakathi kwamanethiwekhi, kusho umthombo weKommersant phakathi kwabahlinzeki. Uma amaketanga amancane naphakathi nendawo evumile ukuchaza izingxabano eziphikisana nezivumelwano ezingeziwe ezinkontilekeni, khona-ke abadlali abakhulu kunabo bonke abafakiwe ku-AKORT abakafiki, uyabona (bona iKommersant yangomhla kaDisemba 26, 2019). Kepha ngokusho komqondisi omkhulu waseRusbrand (uhlanganisa iProcter & Gamble, i-PepsiCo, njll.) U-Alexei Popovichev, kubahlinzeki abancane nabaphakathi namuhla kungenzeka kungabaluleki kangako ukukhombisa unswinyo, kepha ukunciphisa umkhawulo ophezulu wenani lezinhlawulo. Isifiso sabakhiqizi sokuhlawulisa amaketanga nganoma yikuphi ukwephulwa, yize kubukeka kulungile, ezimweni zanamuhla akunakwenzeka ukufeza okwenzekayo ngenxa yamandla amakhulu emakethe yezitolo, usho kanjalo.
Source: "Kommersant"