Imakethe yemifino ebilisiwe inamandla amakhulu okuthuthukiswa e-Ukraine, kusukela namuhla le ngxenye iyindawo ecishe ibe mahhala ezweni. Ngesikhathi esifanayo, ngaphambi kokuqala umsebenzi, kufanele kufundwe ngokucophelela ukuze kwakhiwe izitayela ezithile futhi uthole ngempumelelo izethameli ezihlosiwe zabathengi balo mkhiqizo.
Lo mbono uvezwe ngu-Anastasia Yaroshovets, umqondisi wezokumaketha we-Fozzy Group, ngesikhathi senkulumo e-IV yonyaka we-Agromarketing Forum, okwenzeka namuhla eKiev futhi ehlelwe yinkampani ye-ProAgro, i-Agri-Gator ibika.
“Imifino ebilisiwe yenza ukudla kwabantu kube nesifundo sokuqala nesesibili. Ngemva kokufunda imakethe yemifino ebilisiwe e-Ukraine, saqaphela ukuthi namuhla inamathuba amahle okuthuthukiswa futhi sinawo wonke amathuba okunikeza umkhiqizo wethu lapho.
Ngesikhathi esifanayo, siyaqonda ukuthi le makethe yintsha ngokuphelele kumthengi futhi idinga ukufundwa futhi yakhiwe. Ngakho-ke, ukuba ngowokuqala kukho kuhle kithi, kodwa kukhona ubunzima obuhambisana nokutshala izinsiza ezithile. Nokho, uhla lwemakethe yemifino ebilisiwe emazweni e-EU seluvele lubanzi kangangokuthi siyaqonda ukuthi maduzane konke lokhu kuzovela e-Ukraine,” kuphawula uMqondisi Wokuthengisa we-Fozzy Group.
U-Anastasia Yaroshovets uphinde waphawula ukuthi iFozzy Group manje isiqalile ukusebenza kule makethe, ihlinzeka ngemikhiqizo ngendlela yemifino egcwele ukuvumela iklayenti ukuthi lixube imikhiqizo ehlukene.
“Sesivele sibahlonze abantu esibahlosile emakethe. Lokhu kubaluleke kakhulu ekuqondeni umsebenzi wethu oqhubekayo. Njengomthetho, laba ngabantu abanamathela emikhubeni efana nemifino, i-veganism, impilo enempilo futhi laba ngabantu abasazisa isikhathi sabo,” kusho uMqondisi Wezokukhangisa wakwaFozzy Group.
Enkulumweni yakhe, u-Anastasia Yaroshovets uphinde wakhuluma ngokwakhiwa kwesu lokuthengisa imifino yiFozzy Group.
“Sihlaziye ukudla kwabantu kanye nemibono engemihle ngemifino ethuthuke eminyakeni edlule. Ngesikhathi esifanayo, sithole ukuthi ukusetshenziswa kwezifundo zokuqala, okwesibili, okuyinhloko namasaladi kushintshile.
Okusho ukuthi, sifunde iklayenti ukuze sithole i-niche yethu. Isithombe seklayenti siyadingeka ukuze linikezwe lokho elikudingayo.
Ngesikhathi esifanayo, sazibonela ngokwethu ukuthi, empeleni, ukusetshenziswa kwansuku zonke kwemifino namuhla e-Ukraine yiklayenti lethu elijwayelekile yi-300-500 amagremu ngosuku. Ngesikhathi esifanayo, emazweni e-EU lesi sibalo singama-700-800 amagremu. Okusho ukuthi, amandla ethu okunyusa ukusetshenziswa aphezulu futhi sinendawo yokunyakaza, ”kuphawula u-Anastasia Yaroshovets.
Uphinde wagcizelela ukuthi namuhla abathengisi abaningi benza ifomethi yezitolo ezibizwa ngokuthi izitolo lapho ukupheka kuzobe kungasekho kanjalo. Ngakho-ke, yonke into eyayitholakala ngaphambili namuhla idluliselwa emashalofini ezitolo ezinjalo ngendlela ehlanganisiwe.
“Sesihlaziye le makethe, sabona ukuthi kufanele sisebenzise le niche. Lokhu kuyingxenye yesu lethu lokumaketha leminyaka emi-5 ezayo.
Njengengxenye yaleli su, inkampani isivele yethule uhlobo lwemifino ekheniwe "Nezhin". Ngemva kokuhlaziya izidingo zabathengi, sifinyelele esiphethweni sokuthi lo mkhiqizo ungasetshenziswa njengezifundo eziyinhloko futhi ugcwalise le niche.
Umkhiqizo wesibili waseGreenville ukhukhamba. Siphinde sithengise imifino ehlutshiwe ngezidingo zokudla.
Ngakho, sixazulula izinkinga zengxenye ye-HoReCa. Izinhlelo zethu zihlanganisa nokubambisana namabhizinisi amancane afakwe kulesi sigaba, kodwa kuze kube manje, ukuletha imikhiqizo kubo kunzima kakhulu ngokombono wezokuthutha,” kuphawula ummeleli we-Fozzy Group.
Source: https://east-fruit.com