Isihloko sokunciphisa udoti wokudla siheha ukunakwa okuthe xaxa kosomabhizinisi baseMelika naseNtshonalanga Yurophu. Umkhuba odumile usuphenduke inhlangano yeziqalo ezihlinzeka ngamathuba okuthengiswa kwezithelo nemifino okunokubonakala okungathengiseki.
Imvamisa, ukuqala okuningi kusekelwa ibhizinisi. Inhloso yezinkampani ezinjalo ukudala isiteshi sokusabalalisa lezo zithelo nemifino ezingamukelwanga ngamaketanga okuthengisa kuphela ngenxa yokubukeka kwazo okungajwayelekile.
Amaketanga amakhulu kakhulu okuthengisa nawo ayabandakanyeka ekulweni nodoti wokudla. Isibonelo, i-supermarket yaseBrithani iMorrison imemezele ukwanda kokuthengiswa kwezithelo nemifino "emibi", kanti iSainbury's kanye neTesco kukhombisa emabhokisini amajusi, ama-smoothies kanye nesobho lemininingwane yabo yokukhiqiza ngokusetshenziswa "kwemifino engajwayelekile" ku ukupheka.
Khiqiza Okungafanele
Iphrojekthi ye-B2C esekwe eMaryland i-Imperfect Produce iqale njenge-non-profit Food Recovery Network (FRN) esikhungweni se-University of Maryland. Le nkampani yathenga "imifino emibi" emapulazini futhi yayiletha kumakhasimende ngesaphulelo. Kusukela yasungulwa, iFRN isinabele emakholishi nasemanyuvesi angaphezu kuka-180 ezweni lonke.Ingaphelele Produce ilwa nodoti wokudla ngokuletha imifino emibi ngqo kumakhasimende ayo ngesaphulelo sika-30%, ”kusho isikhulu esiphezulu uBen Simon.
Le phrojekthi ithuthukisa ngenkuthalo inhlangano yokulondoloza izithelo nemifino ezinkundleni zokuxhumana. Ngonyaka odlule, i-Imperfect Produce yavulwa eNyakatho Texas.
Imakethe Yenelisa
Ukuqala kweB2C ukuqala kweB30C iMisfits Market kuthengisa kabusha imifino yasepulazini nezithelo ngamanani ngamanani angama-50% -19% ngaphansana kwezitolo ezinkulu. Izindleko zebhokisi elilodwa, ngaphandle kwezindleko zokuhambisa, ziqala ku- $ XNUMX. Iklayenti uqobo likhetha inani elidingekayo lemifino bese lifaka i-oda ngewebhusayithi esemthethweni.
Ukuvuna Okugcwele
I-Full Harvest, imakethe yase-American B2B online, yasungulwa ngo-2014 ngokukhethekile ukuthengisa izithelo nemifino okungeyona emakethe nokunciphisa udoti wokudla.
“Sisiza abalimi ukuthi bathengise imikhiqizo eqondene nezwe kanye nezinsalela ezivamise ukucishwa ngoba kunzima ukuzimaketha. Izinkampani ezicubungula zibuye zibuyise imifino nezithelo kamuva, kanti abalimi bathola enye imali, ”kusho uChristine Moseley, umsunguli kanye ne-CEO yeFull Harvest.
Isivuno Sokulamba
I-Hungry Harvest esekwe eBaltimore isindisa umkhiqizo ongaphezulu kubalimi nakubathengisi bezitolo, futhi ithenga umkhiqizo osele kusuka ezigayweni zokupakisha nasezikhungweni zokusabalalisa ezinkulu. Iningi lemifino lithengwa emapulazini anendawo engama-80-200 ha. Ngakho-ke, iphrojekthi ifaka isandla ekusebenzeni kahle kwamabhizinisi amancane.
Okwamanje, inkampani ishintshela ohlelweni lwe-e-commerce. Ngokusho kwe-CEO u-Evan Lutz, ipulatifomu yeMagento online izosiza abahlinzeki ukwenza i-oda futhi banciphise udoti kulo lonke uchungechunge.
Ngecebo elikhethwe kahle, iHungry Harvest ikhulise ubukhona bayo ezifundazweni zaseWashington, Philadelphia, South Florida, Detroit, DC naseNorth Carolina. Kuyaziwa ukuthi indawo yezigaba ezintsha ikhethwe ngokuya ngomsebenzi wamakhasimende kumanethiwekhi omphakathi nakwizivakashi zewebhusayithi.
Ukudla Okuhle
Isilwi semfucumfucu yokudla uNicole Claskey uvule Isitolo Sokudla Esihle eGermany ukonga imikhiqizo enqatshelwe ngamaketanga amakhulu ezitolo ezinkulu ngenxa yezimo ezingajwayelekile noma osayizi bezithelo abancane.
“Ake ucabange ukuthi wonke umuntu emhlabeni ubengafana ncamashi. Yeka ukuthi bekungaba yisicefe kanjani! Kuyafana nangemifino. Kufanele sikujabulele ukwehluka kwabo, ”kuphawula uNicole Claskey.
Ngaphandle kokuvuna imifino emasimini, leli qembu liphinde liqoqe imikhiqizo esondela ekupheleni kwempilo yabo eshalofini ezitolo zokudla zendawo futhi ezivame ukuba ziningi. Imikhiqizo bese imakethwa emakethe yeqembu eCologne ngentengo abathengi ngokwabo abayithatha njengefanelekile.
Isitolo se-ayisikhilimu esiseduze sisebenzisa ubhanana ovela ekudleni okuhle. Ngaphezu kwalokho, indawo yokudlela yase-Indonesia esemgwaqweni olandelayo ilungisa izitsha ezivela ezitshalweni ezishiywe emasimini ngaseCologne.
Ijusi "Ukungcola"
Umkhiqizo waseBrithani Waste Not ukhiqiza iziphuzo zezithelo nemifino ezingakamukelwa ngamaketanga okuthengisa. Abenzi njengamanje bahlola ukuthi kungenzeka yini ukunciphisa intengo yebhodlela elingu-250 ml lisuka ku- $ 2.
I-Ugly Fru and Campaign
Umkhankaso i-Ugly Fruit and Veg Campaign ufuna kuthengwe imikhiqizo engenamanzi, kusatshalaliswe inhlangano yokulondolozwa kokudla ngokusebenzisa izinkundla zokuxhumana. Izishoshovu zihlala zifinyelela kubathengisi abakhulu abanjengo-Whole Foods, iWalmart ne-Target.
Source: IzitheloNews ngokususelwa ezintweni ezisetshenziselwa insiza yabezindaba ye-Imperfect Produce, Isivuno Esigcwele, Isivuno Esilambile, Imakethe YeMisfits, I-Guardian, i-NBC