Kunamazambane amaningi kulo nyaka, ashibhile futhi kubonakala sengathi awukwazi ukuthola umthengi wawo? Kukhona abathengi!
Ngokushesha amaketanga okuthengisa aziwayo angama-26 aba abahlanganyeli ku-Contact Exchange, eyenzeka ngoJanuwari 25 njengengxenye yombukiso othi "Potatoes and Vegetables Agrotech" endaweni yokuma yePotato Union. Ochwepheshe bomnyango wokuthenga imifino babuthana ehholo elithokomele le-Potato House ukuze bathole abahlinzeki abanomthwalo wemfanelo bemikhiqizo esezingeni ezitolo zabo.
Okufunwayo: enkulu, ehlwabusayo futhi ephephile
Hlobo luni lwamazambane amaketanga okuthengisa ayelufuna? Yiqiniso, lowo ozobe efunwa phakathi kwabathengi.
"Esifundeni sethu, amazambane amhlophe athengiswe kakhulu ayi-caliber 6+, amahle, abushelelezi, angenawo amaphutha angaphandle," kusho ummeleli wamaketanga okuthengisa eSamara uPelican no-Almond. Sergey Gudkov.
Uchungechunge lwe-VkusVill lwalunezidingo ezimbalwa zokubukeka kwemikhiqizo yalo. "Sithenga kubakhiqizi amazambane amakhulu kakhulu, angama-55+, futhi angangcolile, futhi senziwe inqubo yokuhlanza okomile," umphathi womkhiqizo uqokomisa indlela yokukhetha eyinhloko. Nikolay Malakhov. Lo mthengisi unaka kakhulu ukunambitheka komkhiqizo. “Amazambane kufanele abe nesitashi ngokusesilinganisweni, aminyene ngokumaphakathi, abiliswe ngokusesilinganisweni,” ukwabelana ngolwazi Nikolay Malakhov. “Ihhovisi lethu linekhishi elikhulu, futhi lokhu kusivumela ukuthi sizame yonke imikhiqizo esihlela ukuyidayisa,” kuqhuba lo chwepheshe, “sizobilisa amazambane kulowo ongase abe nomphakeli, siwanambitha, sibone ukuthi kwenzekani ngezilimo eziyizigaxa ngemva kokwelashwa kokushisa. nokuthi banazo yini "iziphambeko ezithile zangaphakathi."
Ipharamitha yekhwalithi yomkhiqizo ebaluleke ngokulinganayo ye-VkusVilla ukuphepha, ngakho wonke amasampula ahlolwa ezindaweni zokucwaninga ezintathu ukuze athole okuqukethwe okuyinsalela kwezinto eziyingozi ezingasetshenziswa ngesikhathi kulinywa.
Inqwaba noma ipakishiwe?
Umkhiqizo ngamunye unomthengi wawo - abamele amaketanga okuthengisa bavumelana kulo mbono. Kufanele ngaso sonke isikhathi kube khona ukukhetha esitolo, ngisho noma singekho isikhala esiningi eshalofini. “Asikwazi ukukhokhela uhla olubanzi kakhulu lwemikhiqizo, ngoba usayizi ojwayelekile wezitolo zakwaVkusVill ungamamitha-skwele angama-80-100 kuphela. m. Kodwa sihlala sinikeza amazambane ngesisindo kanye namazambane emaphaketheni "endlu", ngamaphakheji angu-2,5 kg," kuphawula Nikolay Malakhov. - Uma kuqala inkathi yokupheka, sinikeza amakhasimende ethu amazambane amazambane emaphaketheni e-vacuum, okulula ukuwabhaka ngaphandle. Ingxenye eqandisiwe ihlale inamazambane anezinongo ezihlukahlukene, nayo elula kakhulu futhi edingeka kakhulu.”
Kuma-hypermarkets azikho izinkinga ngesikhala, kepha kukhona ubunzima obuthile nge-assortment - ingxenye yemikhiqizo ehlanganisiwe ezindaweni eziningi ayithuthukisiwe ngokwanele. Isizathu: ukungabaza kwabalimi ukutshala imali ezintweni zokuwasha, ukugcwalisa nokupakisha.
“Kunesidingo esikhulayo ezitolo samazambane apakishiwe apakishiwe,” kuphawula umphathi wokuthenga nokuthuthukisa e-Lenta. Alexander Kokush, - abantu bazimisele ukukhokhela ikhwalithi, izinhlobo ezihlukahlukene zokupakisha kanye nezici zomkhiqizo ngokwawo. Kodwa okwamanje, izidingo zamakhasimende zemikhiqizo ye-premium zimbozwe ngokuphelele emadolobheni amakhulu aseCentral Russia, kodwa eningizimu, ikakhulukazi e-Urals naseSiberia, kuningi okusamele kwenziwe. "
Lo ngoti uyazethemba ukuthi abakhiqizi bezolimo namuhla abadayisa amazambane ngobuningi balahlekelwa yithuba langempela lokwenza imali. “Umyalezo wami kubalimi: sidinga ukuthuthukisa, ukwethula imikhiqizo emisha, ukunikeza, isibonelo, izinhlobo eziningi zokupakisha. Lokhu kuzokwenza kube lula ukunxeshezelwa ngokulahlekelwa yimalini ngokudayiswa komgodi,” kusho Alexander Kokush. – Uma umthengi efuna ukuthola amazambane angabizi ngobuningi, makathenge angabizi. Uzwakalisa isifiso sokukhokhela ukupakishwa okuhle nezandla ezihlanzekile, mnike leli thuba. Wonke umuntu uyazuza kulokhu. Futhi umkhiqizi udinga ukuguquguquka futhi aphendule izimfuno zemakethe ukuze umdayisi asebenze naye ngokuqondile, kunokuba aphendukele kubahwebi. "
Imiphumela yenkampani ekwandiseni ingxenye yemikhiqizo ehlanganisiwe isivele ihlaba umxhwele kakhulu. “Izitolo zethu zinikeza izinto ezinhlanu zezinhlobo zamazambane ezizimele, futhi lezi akuzona izinto ezipakishwayo zesikhashana, kodwa amagama emikhiqizo,” kwazisa uchwepheshe, “sibhekelela izidingo zamakhasimende ngamazambane abiliswayo, ukuthoswa nokubhaka; Sinikeza iFarmer’s Select White kanye neFarmer’s Select Red.”
Nokunye mayelana nokushoda kwemishini
Uchungechunge lwaseRussia lwamathilomu okudla okusheshayo "Kroshka-Kartoshka" (olubambe iqhaza ku-Contact Exchange kanye namaketanga okuthengisa) lulungele ukuxhumana nabakhiqizi ngokuqondile. Nsuku zonke usebenzisa amathani angaba ngu-10 amazambane, kodwa kuphela izilimo eziyizigaxa ezinkulu ezidingekayo ekuphekeni, futhi lokhu ngokuvamile kuba isithiyo ekubambisaneni. “Bonke abalimi bayakuthakasela ukuthengiswa okuphelele kwalokho abakulimile. Samukela kuphela izilimo eziyizigaxa ezinesisindo esisuka ku-300 kuye ku-500 g, futhi lokhu kudinga izindleko ezithile zabasebenzi kumkhiqizi,” kusho umqondisi womnyango wokuthenga nowokuhlela weKroshka-Kartoshka Group of Companies. Alina Akisheva. – Uma ipulazi linezintambo zokukala ezizenzakalelayo ezifakiwe, akunzima ukukhetha. Ngaphandle kwalokho kuzomele uzilinganisele mathupha.”
Namuhla, i-Kroshka-Kartoshka Group of Companies ivame ukusebenza nabathengisi abahlinzeka ngemikhiqizo yengxenye edingekayo, kodwa ekupheleni kwenkathi yokugcina (futhi eminyakeni emincane ngisho nangaphambili), inethiwekhi ibhekene nokuphazamiseka kokuhlinzekwa, ngakho-ke ivulekile. ukunikeza okuvela kulabo abadinga isiteshi sokusabalalisa amazambane amakhulu kakhulu.
Okunhlobonhlobo njengophawu
Lapho eya esitolo ukuyothenga amazambane ngesidlo sakusihlwa, umthengi akavamile ukucabanga ukuthi hlobo luni lwesitshalo angathanda ukusithenga. Ingabe lokhu kusho ukuthi akunandaba nenethiwekhi yokuhweba ukuthi yiziphi izinhlobo ezinikezwa umkhiqizi wezolimo?
“Kumthengisi osebenza njenge-aggregator, ibanga alibalulekile ngempela,” kuchaza Alexander Kokush, - kodwa uchungechunge lokuthengisa lungagqamisa izici ezithile zezinhlobonhlobo zemikhiqizo, zizikhangise futhi ngaleyo ndlela ziguqule izinhlobo zibe uphawu. Ngokwesibonelo, singakhumbula iSineglazka, eyayidume kakhulu ngeminyaka yamaSoviet.” Ngokusho kochwepheshe, ngendlela efanayo manje kungenzeka ukukhuthaza ukuhlukahluka kwesimanje okuthembisayo, futhi abathengisi abaningi sebevele beqala ukwenza izixazululo ezinjalo, ngoba kubaluleke kakhulu esitolo ukuthi abantu babuyele kumkhiqizo othize. Kodwa impumelelo ingatholakala kuphela ngentshisekelo ehlangene yomkhiqizi kanye nenethiwekhi. Izinhlobonhlobo ezikhangiswayo kufanele zihlale zikhona ukuze zidayiswe.
Inhloko yabasebenzi basePotato Union nayo ikhulume emhlanganweni ngokubaluleka kokuqhakambisa izinhlobo ezihlukene - ukukhetha kwasekhaya UTatiana Gubina. "Isimo samanje sidinga abakhiqizi ukuthi baphinde baqondise izinhlobo zaseRussia," wagcizelela, "kodwa ziningi zalezi zinhlobonhlobo, kodwa zimbalwa imbewu. Phakathi kohlu lonke, udinga ukukhetha "izinkanyezi" ezizosakazwa abalimi bembewu, futhi ngenxa yalokhu udinga ukuqonda ukuthi yini ezobe ifunwa. Sifuna ukunikezela lo nyaka kulo msebenzi. Sizobeka izinhlobo zaseRussia njengomkhiqizo onenani elikhuphukile, ngoba sikholelwa ukuthi umkhiqizo wethu wendabuko kufanele udayiswe kangcono. Sizosebenzisana namaketanga ezitolo ukuze sigqamise imikhiqizo eshalofini - futhi siyethemba ukuthi sizodonsa amehlo abathengi.”
IJografi yezimpahla
Ngokusho kwencwadi ye-Kommersant, amanani entengo yokuthutha impahla eRussia akhuphuke ngo-2023% ngo-40, futhi kungenzeka ukuthi ukukhula kuzoqhubeka. Ezimweni ezinjalo, abathengisi baphoqeleka ukuthi banciphise ububanzi babathengisi, becabangela ukude kwamabhizinisi athile.
Njengoba kuphawuliwe Alexander KokushKunjalo, wonke amaketanga okuthengisa alwela ukuthenga izimpahla ezifundeni zawo. Lo mthetho wephulwa uma indawo inganele.
"Sihlangabezana nengxenye ebalulekile yezidingo zezitolo ze-Almond ne-Pelican ngemikhiqizo etshalwe esifundeni saseSamara," kusho. Sergey Gudkov, - kodwa kunezikhathi lapho ivolumu yonke yamazambane endawo ithathwa amanethiwekhi kahulumeni. Ukuze singashiywa namashalofu angenalutho, sixhumana nabahlinzeki abavela kwezinye izifunda, futhi hhayi njalo abaseduze kakhulu ngokwendawo. Manje, ngokwesibonelo, sisebenzisana nabakhiqizi bamazambane abavela eChuvashia, futhi kulokhu, ikhwalithi yomkhiqizo nesimo sengqondo sozakwethu ngomsebenzi wabo ngaphezu kokunxephezela izindleko zokuhamba. "
Iketango lezokuthengisa le-VkusVill selilungele ukuqala ukusebenza nomphakeli ovela endaweni ekude uma lokhu kubavumela ukuthi bangezelele ulayini ngomkhiqizo okhethekile. "Kule seshini, umkhiqizi wamazambane ovela eKarachay-Cherkessia usithinte; amasimu epulazi atholakala endaweni ephakeme ngamamitha ayizinkulungwane ezi-2,5, imikhiqizo ikhuliswa endaweni engenalo igciwane, ngaphandle kokwelashwa kwe-PPP," unikeza isibonelo. Nikolay Malakhov, "futhi sibona amandla kulawa mazambane; singawanikeza amakhasimende njengomkhiqizo ophambili."
Abathengisi abaningi ngokwesiko bathola izindleko ezengeziwe minyaka yonke zokulethwa kwamazambane okuqala avela ezifundeni eziseningizimu (Krasnodar Territory, Astrakhan Region). Ngasikhathi sinye, akekho ozibophezela ukuhlinzeka ngemikhiqizo yokuvuna ekwindla kusuka ezindaweni zokugcina zaseRussia Ephakathi kuya eningizimu, lapho amazambane agcinwa kabi kakhulu, futhi kakade entwasahlobo kukhona ukushoda okuthile. Le ndawo - uma lungekho uxhaso lukahulumeni lwezokuthutha - igcwaliswa ngokuthengwa kwamanye amazwe.
Izimfihlo zokubambisana
Kodwa-ke, amaketanga okuthengisa alindele ukuthola inqwaba yamazambane kubahlinzeki baseRussia futhi azibophezele ekusunguleni ubudlelwano besikhathi eside, obuzuzisa ngokulinganayo.
“Izintengo zamazambane nemifino ziyashintsha minyaka yonke, namuhla kunamazambane ashibhile emakethe, kodwa iklabishi elibizayo, futhi ngonyaka konke kungaba ngenye indlela,” usho kanje. Sergey Gudkov, - umsebenzi wethu ukuhlinzeka amakhasimende ngemikhiqizo yekhwalithi kunoma yiziphi izimo. Futhi sizimisele ukuxoxisana nomkhiqizi ukuze abe nentshisekelo yokusebenza nathi.”
"Kumthengisi namuhla kubaluleke kakhulu ukusebenzisana ngqo nomkhiqizi, lokhu kuqinisekisa amanani adingekayo kanye nekhwalithi yezimpahla," ngivumelana naye. Alexander Kokush"Yingakho wonke amaketanga ezitolo evula iminyango ukuze asebenzisane nabalimi, bethule okuthandwa bona, bese bethula izinkontileka zezolimo."
Ngo-2024, i-Lenta ihlela futhi ukunikeza abakhiqizi bezolimo ukuthi bakhulise imikhiqizo ukuze ba-ode; imigomo yenkontileka yezolimo isetshenzwe ngokucophelela ukuze ibe yinzuzo kubo bonke ababambiqhaza. “Iyini ingqikithi yenkontileka yezolimo? - Ichaza umphathi wokuthenga nokuthuthukiswa kwenethiwekhi. - Umthengisi utshala imali ukuze athole izimpahla zekhwalithi edingekayo kanye nevolumu ngentengo eshibhile. Ngesikhathi esifanayo, umenzi uthola isiqinisekiso sokuthengisa kanye nokuqonda ukuthi iyiphi inzuzo angakwazi ukuthembela kuyo. Kubaluleke kakhulu ukuthi inani elitholwa ekugcineni lingabi ngaphansi kwemakethe, okungukuthi, lingaphansi kwalawo amapulazi angaboshiwe yizibopho zenkontileka atholwe ngokuthengisa umkhiqizo isizini yonke. Inkontileka yezolimo akufanele ibe wumdlalo wohlangothi olulodwa.”
“Abakhiqizi bezolimo bangase babe nomuzwa ongemuhle wokusebenzelana nabadayisi,” kuqhubeka Alexander Kokush, - izimo zihlukile, futhi isici somuntu ngezinye izikhathi siyasebenza. Kodwa kubalulekile ukuqonda ukuthi alikho nelilodwa iketango lezitolo elinentshisekelo yokuklinya umphakeli walo.”
Kulabo abake bahluleka ukuthola ulimi olujwayelekile ngamanethiwekhi, uchwepheshe uncoma ukuthi bahlole isimo ngokufanele, mhlawumbe basebenze ngamaphutha futhi baqale futhi. Ngezinye izikhathi lesi isinyathelo esinzima. “Uma umkhiqizi evuka nsuku zonke ngo-4 ekuseni ayosebenza ensimini, usuke ethanda umkhiqizo wakhe njengengane, kube nzima kuye ukuveza ukuthi le mikhiqizo ayilona izinga lenethiwekhi. – Uchwepheshe uyaphawula. - Kubazali, izingane azimbi, kodwa iketango ligxile ezidingweni zamakhasimende. Uma umthengi ebona ukuthi umkhiqizo othile uyimishini, isitolo ngeke siwuthengise futhi uzolahlekelwa yimali.”
Inethiwekhi yokuhweba ngeke inikeze imali kumkhiqizi, lesi akusona isisekelo sokusiza, igcizelela u-Alexander Kokush, kodwa izonikeza ithuba lokuyithola, ilungele ukwakha kabusha, ngokucabangela izithakazelo zabalimi.
"Ungasebenza ngamanethiwekhi," uyaqiniseka, "labo abafuna, basebenze."