Amanani aphakeme wamazambane kule sizini akhuthazi kangako kubakhiqizi bezolimo, okuphoqa ukuthi bafune izindlela ezintsha, ezinenzuzo ngaphezulu zokuthengisa izilimo zabo. Enye yezisombululo ezingaba khona zenkinga yemikhakha ethile yamapulazi kungaba ukubambisana nezitolo eziku-inthanethi. Eminyakeni yamuva, izingosi ezinjalo zivule cishe kuwo wonke amadolobha amakhulu aseRussia.
Ngokusho kukaNielsen (inkampani yokulinganisa yomhlaba ehlinzeka ngemininingwane nezibalo zocwaningo olunzulu kakhulu lwabathengi nezimakethe), lapho bethenga ukudla, abantu baseRussia bazama ukwenza ukhetho ngokuvumelana nemikhiqizo yesifunda: ngokwesibonelo, ama-81% wabaphenduli bakhetha ukuthenga inyama ekhiqizwe kuleli, kanti u-80% uthanda ubisi. , imifino - 75%, izithelo - 67%. Lesi sinqumo ngokuyinhloko singenxa yesifiso sokuthola umkhiqizo wemvelo onempilo yeshalofu emfushane.
I-INTERNET STATISTICS
Abacwaningi abaningi bemakethe yase-Russian e-commerce abavumelani: inamandla amakhulu okukhula. Ngokusho kukaRobokassa (insizakalo yokuhlela ukwamukelwa kwezinkokhelo kwi-Intanethi), izithameli ezisebenzisa njalo ngenyanga i-Russian Internet abantu okungenani abayizigidi ezingama-90 ngenyanga, kuthi abangama-65% abathenga ezitolo eziku-inthanethi. Ngokusho kweDatha Insight (i-ejensi yokucwaninga enakekela imakethe ye-e-commerce), eRussia kunezindawo okungenani eziyizinkulungwane ezingama-300 ezisebenza esitolo se-inthanethi.
Ngasikhathi sinye, ochwepheshe babiza ukuhweba okuku-inthanethi kwimikhiqizo indawo ethembisa kakhulu ukutshala imali, ngoba le ngxenye isaqala ukuthuthuka ezweni lethu. Akusikho nje ukuthi amaketanga amaningi ezitolo zomhlaba wonke kanye nezezimali athuthukisa ngentshiseko imisebenzi yawo ye-Intanethi.
Kepha ngokuhambisana nemidondoshiya yokudla, imakethe inamapulatifomu amaningi amakhulu namancane okuthengiswa kwemikhiqizo yasepulazini. Izitolo eziku-inthanethi zalokhu kuqondiswa zihambelana nemikhuba efanele yesimanje: zisiza amakhasimende ukuthola ukudla okunempilo ngaphandle kokuchitha isikhathi nomzamo.
KUSEBENZA KANJANI?
Isitolo esiku-inthanethi, njengoba kuchazwe yiWikipedia, yisayithi elithengisa izimpahla nge-Intanethi. Ivumela abasebenzisi ukuthi bakhethe umkhiqizo online, bafake i-oda, bahlele ukulethwa futhi bakhokhele ukuthenga kwabo.
Isitolo esiku-inthanethi semikhiqizo yasepulazini kaningi sinikeza amakhasimende ayo inqwaba yemikhiqizo ehlukahlukene, kufaka phakathi imikhiqizo yobisi, inyama nemikhiqizo yenyama eqediwe, amaqanda, ushizi, amakhekhe enziwe ekhaya, ama-herbal teas, uju ... Imifino namazambane imvamisa akuwona owokuqala kulolu hlu oluhlwabusayo. isikhundla. Futhi, noma kunjalo, bayadingeka phakathi kwabathengi: lapho uthenga ucezu lwedolobhana lakule ndawo, bambalwa abantu abenqaba ukufaka amakhilogremu ambalwa amazambane asemakhaya ku-oda, ikakhulukazi ngoba inani lokuthenga lizoshintsha kancane, futhi neposi lihambisa umthwalo osindayo emnyango wendlu.
Igama ngalinye (noma iqembu lamagama) lomkhiqizo limelelwa ngumenzi ohlukile. Ngokwenkontileka nale ngosi ye-Intanethi, kufanele aqaphe ukutholakala kwezikhundla zakhe futhi ngesikhathi esifanele - kungakapheli usuku olulodwa kuya kwezimbili - ngokuya ngemithetho yezokuthutha, azihambise endaweni yokukha (noma ngqo kwiklayenti) uma kwenzeka ku-oda.
Kodwa-ke, isayithi lingaqukatha iziphakamiso eziningana zamazambane, ama-beet, izaqathe, njll kusuka kubahlinzeki abahlukahlukene ngasikhathi sinye - ukuze ikhasimende elikhona libe nokukhetha.
Umsebenzi wengxenyekazi eku-inthanethi ukuheha nokugcina abathengi. Ngokunjalo, izindleko zabahleli baleli bhizinisi aziqukethe nje kuphela izindleko zokwenza nokugcina isiza kanye nezindleko zokuhlela ukulethwa kweposi (uma likhona). Umsebenzi wokukhuthaza nokwenyusa isitolo ubaluleke kakhulu.
Ngubani ozuzayo?
Ipulazi lanoma iliphi izinga lingathengisa imikhiqizo yalo lisebenzisa izingosi ze-Intanethi, ayikho imikhawulo esemthethweni, kepha empeleni le fomethi ilungele amabhizinisi amancane akhulisa inani elilinganiselwe lempahla futhi angakwazi ukuhlela ukulethwa ngobuningi kumaketanga okuthengisa. Ukufaka isikhala se-Intanethi, ipulazi lithola ithuba lokuthengisa ngentengo evumayo umkhiqizo onenani lokuqala eliphakeme (uma kuqhathaniswa nemikhiqizo yezolimo) - ngaphansi kwezimo ezithile, kunjalo. Phakathi kwabo - ukuzimisela ukusebenza ngama-oda amancane kanye nohlelo lokulethwa olucatshangwe kahle.
“Sikulungele ukuhlinzeka isiza sanoma imaphi amabhizinisi,” kusho uMarat Sungatullin, ongumxhumanisi wesitolo sokudla sepulazi i- “Korova Mu” (Kazan), “kodwa empeleni sisebenzisana namapulazi amancane omndeni. Imvamisa, ophathina bethu bangamapulazi aseduze nedolobha futhi asevele enezindawo zawo zokuthengisa lapho, okusho ukuthi banohlelo lokuthuthuka olusetshenziswayo.
Ingxenyekazi yethu iyabasiza ukuthi bandise ukuthengisa kwabo ”. Izingosi ze-Intanethi ziyindawo ekahle yokuthengisa imikhiqizo ye-eco- ne-bio. “Ipulazi lethu lineminyaka emihlanu, futhi kusukela ngonyaka wokuqala besisebenzisana nezitolo eziku-inthanethi. Le inketho efanelekile kithi. - Kuchaza u-Ekaterina Shagova, umphathi we-eco-farm "Vasilki" (esifundeni saseMoscow). - Iqiniso ukuthi asiwacubunguli amazambane nemifino nganoma iyiphi indlela ngaphambi kokukufaka kusitoreji, sinomkhiqizo ophilayo, ohlanzekile, impilo yawo engaphandle kwesitoreji engeyinde kakhulu. Futhi lapha sithola i-oda elihlosiwe, esilicubungula ngokushesha, futhi umkhiqizo kungakapheli izinsuku ezimbili noma ezintathu uwela ngqo ezandleni zomthengi. "
UKUGUNYAZWA KWEHLELO NOMA LAPHO KUDALWA NGE-CAT EBHEKHINI
Enye yezinkinga ezibalulekile ekusebenzeni kwesitolo esiku-inthanethi: ukungathembi ikhasimende kwekhwalithi yomkhiqizo, izakhiwo ikhasimende aphoqelekile ukuba lizihlole kusuka esithombeni. Eqinisweni, akuzona zonke izingosi eziku-inthanethi eziqinisekisa lokho umlimi akuthumela kumthengi. Kepha lokhu akusho neze ukuthi iklayenti lizibeka engcupheni yokuthola umkhiqizo onephutha, ubungozi begama liduma kakhulu. Ukubuyekezwa okukodwa okungalungile kwinethiwekhi kungaphonsa okuthengisiwe kuso sonke isitolo. Ngakho-ke, njengomthetho, noma yimuphi umkhiqizo ongakhanga ikhasimende ngaphandle kwengxoxo uyabuyiselwa. Nabaphakeli abanikela ngemikhiqizo esezingeni eliphansi (kanye nokukhohlwa nge-oda noma sekwedlule isikhathi sokulethwa), izitolo ziyingxenye ngaphandle kokuzisola.
Kepha lokhu kunombandela wokuthi isitolo sisebenza ngempela nabalimi. Kuvamile ukuthi abanikazi bamasayithi abonakalayo bakhohlise abathengi ngamabomu. Bathenga izinqwaba zezilingo zemikhiqizo emapulazini aziwayo esifundeni, badweba amakhasi abo abalimi kumawebhusayithi abo - ngezincazelo zezinhlobonhlobo nezithombe zemikhakha, izitifiketi zokuposa zokuvumelana okuqinisekisa ikhwalithi yamazambane, futhi ... kulapho ukubambisana kuphelela khona. Ngaphezu kwalokho, isitolo sidayisa izimpahla zaso buthule, kodwa ngaphansi kokucasha kwemikhiqizo yasepulazini. U-Ivan Pireyev, inhloko yepulazi elivela esifundeni saseNovgorod, uphawula ukuthi namuhla isithombe sakhe nemininingwane mayelana nezinhlobonhlobo zamazambane akhiqizwa yibhizinisi lakhe kuthunyelwe emakhasini ezitolo ezinhlanu noma eziyisithupha ezitolo ze-inthanethi zeSt. ngentshiseko enkulu, kepha akekho noyedwa kubamele izitolo ophendukela kumlimi waseNovgorod ngemikhiqizo.
UKUKHULULA
Uhla lwamanani amazambane ezitolo eziku-inthanethi likhulu. Ngekhilogremu yezilimo eziyizigaxa, amasayithi ahlukene abuza kusuka kuma-ruble angama-25 kuye kwangama-300. Umkhiqizo obiza kakhulu unikezwa amakhasimende amakhulu, futhi ngokuvamile ngaphansi kwegama lomkhiqizo "imikhiqizo enobungqabavu".
Yini intengo yomkhiqizo eyenziwe futhi ngamaphesenti amangaki ayo nomlimi? Isitolo ngasinye sinemigomo yaso yokubambisana. Imishado emikhulu kakhulu ingeyalabo abahlenga ngokuphelele ukuthunyelwa kwemikhiqizo futhi bazibandakanye ngokuzimele kwisitoreji sabo kanye nokulethwa okuqondisiwe. Zonke izindleko, kusobala, ekugcineni zifakwa ezindlekweni zokugcina. Kepha ezinye izingosi ziyazisa kakhulu imisebenzi yazo: ngentengo yomkhiqizo (emenyezelwa ngumlimi), izitolo ezinkulu zedolobha ezingenayo zengeza kusuka kuma-70 kuye kwangama-100%. Noma ngabe ipulatifomu ye-Intanethi inentshisekelo yokwandisa ukuthengisa, izicelo zingancipha kakhulu.
Isitolo esaziwayo saseMoscow "Yidla i-derevenskoe", isibonelo, sithatha ikhomishini ka-25-35% ngezinsizakalo zayo, kanti isitolo sepulazi "iKorova Mu" ngokuvamile sisebenza mahhala. "Kuze kube yilapho isayithi lithola inzuzo enhle, ngeke sengeze amaphesenti ethu kuzintengo zabalimi," kuchaza uMarat Sungatullin, "cishe, sizosebenza ngokuhambisana nale mithetho kuze kube sekupheleni kuka-2019".
WAKHO ISITOLO
Ukubukeza kafushane kwamanani kumasayithi kuvame ukwenza ukuthi umenzi acabange: Ngabe udinga umlamuli? Ipulazi elinezinhlobonhlobo zalo zemikhiqizo ethile esezingeni, isitoreji salo kanye nezimoto zokulethwa ukuhleleka, liyakwazi ukuvula isitolo salo esise-inthanethi.
Kunezibonelo zamasayithi anjalo kunethiwekhi, kepha noma kunjalo, ukuhweba nge-inthanethi kunguhlobo lwebhizinisi oluhlukile nolungelula kangako. Ezitolo eziningi ezivela emakethe njalo ngonyaka, bambalwa kuphela abaphumelela ngempela: labo abakwazile ukuheha amakhasimende ngemikhiqizo ethokozisayo, banikela ngezinga eliphakeme lekhwalithi nensizakalo, futhi ngasikhathi sinye bahlala ngenzuzo. Lokhu kuyinselelo kochwepheshe.
Ochwepheshe be-Euromonitor International babikezela ukuthi ukuthengiswa kokudla okuku-inthanethi kuzophindeka kathathu eminyakeni ezayo emhlabeni jikelele. Ngakho-ke, ngo-2022, ama-3% womthamo ophelele wemikhiqizo yokudla azothengiswa nge-Intanethi. Manje emhlabeni ngokusebenzisa i-Intanethi kungu-1% kuphela wemikhiqizo enjalo othengiswayo.