Ukushoda kwamazambane amakhulu esikhathini esizayo esiseduze kungaholela ekuphazanyisweni kokulethwa kwama-chips. Ngokusho kweKommersant, iFrito Lay Manufacturing LLC (ingxenye yePepsiCo) yazise osonkontileka bayo ngeziphazamiso ezilindelekile ekuhlinzekeni lonke uhla lwamachips kaLay ngoSepthemba nango-Okthoba ngenxa yokushoda kwamazambane emakethe.
I-PepsiCo ingumkhiqizi omkhulu wamazambane eRussia. Ikhiqiza ukudla okulula emafemini ezifundeni zaseMoscow naseRostov, futhi manje isakha ibhizinisi eNovosibirsk. Ngokusho kwe-Euromonitor International, ngonyaka we-2020 inkampani ibamba ama-65,3% emakethe yamazambane aseRussia ngenzuzo engama-ruble angama-93,81 billion. Kulo nyaka uPepsiCo uhlele ukucubungula amathani amazambane angaphezu kwamakhulu ayizinkulungwane ezingama-500 ngokulwa namathani ayizinkulungwane ezingama-470 ngonyaka owedlule.