UVladimir Dyuzhev, iNhloko Yezinto Zokupakisha, Inkampani ye-Agrotrade
U-Andrey Kiselev, Umqondisi Wezentengiso I-OOO FKS
Isikhathi sokuphela sesibe nzima kubalimi bamazambane. Amanani amazambane ahlala ephansi cishe sonke isikhathi, ukuthengisa bekuhamba kancane. Amapulazi azithola esesimeni esinzima kakhulu, lapho azama ukuthengisa imikhiqizo yawo ngokohlelo olwalusungulwe amashumi eminyaka - ngabalamuli. Ukuthi lokhu kuxhunyaniswe nani nokuthi imakethe izokhula kanjani ngokuzayo, singathanda ukuxoxa ngale ndatshana.
I-INTERMEDIARIES.
EGWALINI LOKUFUNA IZidingo
Ukuthengisa isivuno ngentengo eshibhile - lo msebenzi embonini ekhulayo yamazambane usudlulile ngokuzethemba esigabeni sokuxaka okwandayo eminyakeni yamuva, futhi ngenkathi ngayinye entsha izimo ziba nzima kakhulu: kukhiqizwa amazambane amaningi, isidingo ihlala iphansi. Noma kunjalo, inani elikhulu lamapulazi azama ukulixazulula ngokulandela i-algorithm ejwayelekile: abakhiqizi bezolimo bathembele kubathengisi.
Kepha izikhathi lapho amaloli ayehamba zize ziye emasimini futhi zithathe konke okulinywe ngasikhathi sinye seziphelile. Umthamo wokuthengwa "kwasendle" wehlile (okungamangalisi: emadolobheni amakhulu, amadokodo, lapho ukugeleza okuyinhloko kwemifino namazambane kwahamba khona). Ngokumelene nalesi sizinda, abalamuli baqala ukufaka izidingo ezengeziwe emikhiqizweni, futhi udaba aluthinti kuphela ikhwalithi yezimpahla noma umbala wekhasi nopulp. Akuwona unyaka wokuqala ukuthi kube nokurekhodwa kwesimo lapho abathengi bexoxisana ngohlobo oluthandwayo. Ngalesi sikhathi, ngokwesibonelo, ezifundeni ezimaphakathi kunesidingo esikhulayo samazambane ezinhlobonhlobo ze-Udacha ne-Gala futhi acishe abe zero - kubo bonke abanye. Ngakho-ke, kwi-Nevsky esanda kutholakala, bambalwa abakulungele ukunikela ngentengo ephakeme kune-5 ruble / kg. Ngasikhathi sinye, manje akunakwenzeka ukubikezela ukuthi yini ezobe ifunwa ekwindla. Abenzi baphoqeleka ukuthi badlale i-roulette. Noma kukhona njalo enye indlela.
Ukuhweba NETWORKS.
UKUHWEBA NEZINKONZO ZOKULIMA
Kuze kube muva nje, ukubambisana namaketanga okuthengisa kubukeka kungatholakali emizini eminingi. Abathengisi benze izimfuno eziqinile zekhwalithi yomkhiqizo, isikhathi nobuningi bokulethwa (njengomthetho, umnotho bekufanele uqinisekise ukulethwa okunganqamuki kwezimpahla ezinkulu esikhathini eside). Izindawo zezolimo kuphela ezazingakwazi ukuhlela umsebenzi onjalo. Ngokuhamba kwesikhathi, isimo sesishintshile.
Okokuqala, indlela yokuhlela izinto ishintshile. Namuhla amanethiwekhi okuhweba anikela ngezinhlobo ezahlukene zezinkontileka kubakhiqizi bezolimo. Uhlobo lokuxhumana olulula nolwejwayelekile luqala ngokubhida. Inethiwekhi yokuhweba ibeka i-oda yevolumu ethile yemikhiqizo, ichaza imvamisa edingekayo yokulethwa (izinketho zingahluka kakhulu: kanye ngesonto, kanye ngenyanga ...). Umkhiqizi wezolimo uhlola amakhono akhe futhi alwe kuphela lezo zinkatho ezithakazelisa kuye.
Ngakho-ke, wonke umuntu uwina: abakhiqizi bezolimo bathengisa izilimo zabo ngemodi elula kubo, futhi inani elifanele lezimpahla lifika ngesikhathi sezitolo.
Kepha kukhona inketho yesibili yokubambisana. Eminyakeni yakamuva, abasebenza kakhulu (Magnit, X5 Retail Group) bameme abakhiqizi bezolimo (okungukuthi abakhiqizi, hhayi abahlinzeki!) Ukuthi basebenze kwizivumelwano zezolimo. Inkontileka yezolimo ifaka isikhathi eside sokubambisana phakathi kwezinhlangano: njengomthetho, sikhuluma ngokuhlinzekwa komkhiqizo othile (ngokwesibonelo, amazambane afakwe enethini enesisindo esingamakhilogremu ayi-5) izinyanga eziyisishiyagalombili ngentengo emisiwe. Esikhathini samanje, intengo ejwayelekile yamazambane enikezwe ngaphansi kwezinkontileka zezolimo ifinyelela kuma-ruble / kg angama-9, okuthe, uma kucatshangelwa isimo emakethe, kungabhekwa njengokunikezwa okuhle. Kuyiqiniso, kuhlale kunobungozi bokuthi intengo ingakhuphuka kakhulu ngasikhathi esithile, kepha kuleli cala inkontileka ye-agro inikezela ngamathuba okuvumelanisa izindleko zokukhiqiza (kwesinye isikhathi intengo ekuqaleni isethwe kuphela ngenyanga, bese ilungiswa).
Yini enye ethakazelisa ngezivumelwano zezolimo zabalimi bamazambane? Into ebaluleke kakhulu ukuthi izinkontileka ezinjalo zinikeza isiqinisekiso sokuthengiswa kwemikhiqizo, futhi kwesinye isikhathi zinikeze ithuba lokuthola inkokhelo kusengaphambili. Ngakho-ke, inethiwekhi yokuhweba "iMagnit" iphetha ngobuningi bezinkontileka zezolimo entwasahlobo futhi ngokushesha ikhokha abalingani 30% wenani eliphelele lesivumelwano.
I-X5 Retail Group kuze kube manje iphetha ngezinkontileka zezolimo ekwindla, ngemuva kokuvunwa. Kepha le nethiwekhi yokusabalalisa ithola ukulethwa kwemikhiqizo: ummeleli wenkampani ufika epulazini, amukele izimpahla ngaleso sikhathi (ngaleyo ndlela aqede ukuthi kungenzeka i-batch ibuye ngenxa yezimangalo zekhwalithi) futhi ithathe imikhiqizo esitolo sayo. Eqinisweni, ipulazi lithola zonke izinzuzo ezifanayo ezilihehayo ekusebenzeni nabalamuli, kepha liyazi ngokunembile ukuthi intengiso izothengiswa nini futhi kanjani.
IZIMFUNO EZOCELWE ZOKUSEBENZA NGOKUQINISEKISA NGEZOBUCHWEPHESHE
Eminyakeni eyishumi edlule, abalimi babazi kahle ukuthi noma yiziphi amazambane angathengiswa, yize kungenamanani aphezulu. Ngakho-ke, ukunakwa okuyinhloko ngesikhathi sokutshala kukhokhelwe umkhiqizo. Kusukela ngaleso sikhathi, isimo sesishintshile: kuye kwaba yinzuzo enkulu ukuthola imikhiqizo embalwa, kodwa esezingeni eliphakeme.
Ake sigcizelele ngokwengeziwe kulokhu: ikhwalithi ephezulu, ngisho, namazambane amahle (ngokufanelekile, alinganisiwe) ayadingeka kumanethiwekhi. Kulokhu, izinhlobo ezithile azibalulekile kangako, kepha kungcono uma okunezinhlobonhlobo zomkhiqizi wezolimo kuqukethe izimpahla ezinamakhasi abomvu namhlophe.
Iphuzu lesibili elibalulekile: amaketanga okuthengisa awamukeli imikhiqizo ngobuningi, kepha ku-quanta - amaphakheji wesisindo esimisiwe (kaningi, lezi izikhwama ezingama-25 kg). Uma ngesikhathi sesheke esinye sezikhwama sitholakala sinesisindo esincane, lonke iqoqo lizobuyiselwa kumenzi. Ngakho-ke, umkhiqizi wezolimo ohlela ukusebenza namaketanga okuthengisa udinga isethi yezinto eziyisisekelo zokupakisha (ubuncane: izikali kanye nephakethe elizenzakalelayo). Njengomthetho, izinkampani eziningi ebezisemakethe isikhathi eside sezivele zinokuthile kusuka kulesi sethi, ngakho-ke izimali ezinkulu ngeke zidingeke.
Vele, uma ipulazi lihlela ukuthengisa amazambane ahlanjiwe kwiphakheji, uhlu lwemishini edingekayo luzokhula kakhulu.
Iphuzu lesithathu lezidingo ukuba khona kwesimemezelo sokuhambisana. Ngendlela, abalamuli abathenga amazambane ezitolo namuhla nabo bafuna imibhalo kubakhiqizi beqoqo ngalinye lomkhiqizo.
Sifisela wena isizini ephumelelayo, isivuno esihle nokuthengisa okuhle!