I-Hot Pot Bud the Spud izokhipha umabonakude waseBrithani kuleli hlobo njengengxenye yomkhankaso wokuthengisa obiza ama- $ 100. Isithangami sabezindaba esivela e-United Kingdom's Agricultural and Horticultural Development Council (AHDB) sithi umkhankaso omusha wokukhangisa ukuqhutshelwa kwangaphambilini ("Better Better Than Under") futhi uhlose ukuxhasa ukuthengiswa kwamazambane ngemuva kokuphothula ubhubhane lweCOVID-000. Abathengi bazokwazi ukubona ezentengiso ngeqhawe elisha futhi ezinkundleni zokuxhumana nasekubonisweni kwedijithali ezitolo ezinkulu.
Umkhankaso omusha wesikhangiso (obizwa nge- "Taunt") oqukethe umlingiswa onamahloni uBud uhlose ukukhuthaza abantu ukuthi bangeze izitsha zamazambane ekudleni kwabo kwamasonto onke. Amavidiyo agcizelela ukuthi amazambane kulula ukuwalungisa futhi anempilo. Futhi izindlela zokupheka zingatholakala ku-Lovepotatoes.co.uk.
Umqondisi we-AHDB Industry Strategy Director, uRob Clayton, uthe: "Sibe nomphumela omuhle kakhulu emibonweni kaBad Spud ngesikhathi somkhankaso wokuqala. Emvelweni wanamuhla, abantu abaningi baqale ukupheka kakhulu ekhaya futhi bafuna imibono emisha yokwenza isidlo sibe mnandi. Sekuyisikhathi sokukhumbuza abantu ukuthi amazambane athobekile angangena esakhiweni sakusihlwa. ”
Lo mkhankaso uyingxenye yokuphakelwa kwezindlela zokuxhasa imboni yamazambane ngesikhathi senhlekelele ebangelwe yi-coronavirus. Abakhiqizi bahlupheka ngenxa yokuvalwa ngokuphelele komkhakha wokudla, okuholele ekutheni ekupheleni kukaMashi, amasheya amazambane afinyelela kumathani ayizigidi eziyi-1,19, okungamaphesenti angama-20 ngaphezulu konyaka owedlule.
Umkhankaso wokukhangisa wenzelwe ukukhuthaza ukwanda kwesidingo samazambane asezitolo, kepha umsebenzi we-AHDB awagcini kulokhu: UMkhandlu Wokulima Nezolimo wase-UK usungule nengosi yokuthengisa amazambane ese-inthanethi esiza ukuxhumana nabakhiqizi ngokuqondile namakhasimende futhi isize ukuqeda ukungalingani kwemakethe.