UMcDonald umemezele izinhlelo zokuthuthukiswa kwamabhizinisi okusimeme eRussia esithangamini samazwe omhlaba i- "Ecology" eSt. Onke amabhizinisi amasha akhiwa eRussia, nakanjani, azohlinzeka ngohlelo lokuqoqwa kukadoti okwehlukile kanye nokudluliswa kwawo okulandelayo ukuze kusetshenziswe kabusha. AbakwaMcDonald's bandisa iphrojekthi yokuqokelela imfucuza ehlukile ehholo lesikhungo futhi ihlela ukuthumela imfucuza ukuze isetshenziswe kabusha lapho kukhona ingqalasizinda edingekayo ngonyaka ka-2025.
NgoDisemba 2019, iMcDonald's yaba iketanga lokuqala lokudla eRussia ukwenza ukuqoqwa kukadoti okwehlukile emahholo amabhizinisi amaketanga. Njengengxenye yephrojekthi yomshayeli, kwafakwa iziqukathi ezikhethekile zokuhlela imfucuza kumabhizinisi angu-14 akwaMcDonald eMoscow naseTula, lapho kwathunyelwa khona izingxenyana eziwusizo zokuphinda zisetshenziswe. Kubandakanya izinkomishi zamaphepha ezenziwe kabusha ezinengqimba ezacile yengubo ye-polyethylene ngaphakathi, phambilini ebithathwa njengengashintsheki.
Ku-2021, iphrojekthi yokuhlola izokwandiswa ibe ngamabhizinisi angama-30, ngo-2022 inani labo lizofinyelela kuma-90, kanti ngo-2025 uMcDonald's uhlose ukwethula ukuqoqwa kukadoti okwehlukene kuwo wonke amabhizinisi enethiwekhi eRussia bese ebathumela ukuthi asebenze kabusha lapho kukhona ingqalasizinda edingekayo.
Le nkampani ifaka isandla kwi-17 ye-UN Sustainable Development Goals ngayinye, isekela ukuqaliswa kwephrojekthi kazwelonke "i-Ecology" eRussia futhi izisethela umsebenzi womsebenzi omkhulu wokufundisa phakathi kwabantu, ikhuthaza isiko lokusetshenziswa ngonembeza nokuphathwa okunengqondo kwemvelo. Ukuqonda ukubaluleka kokusebenzisana phakathi kwemizamo yebhizinisi, uhulumeni nomphakathi ekuqhubekeni ngempumelelo kwe-ajenda yentuthuko esimeme, uMcDonald's uhlele iseshini "Ukuhlukaniswa okuqoqiwe nokuvuselelwa kabusha: isinyathelo sokuqala esibheke emnothweni ojikelezayo" ngaphakathi kohlaka lwesithangami se- "Ecology" eSt. Petersburg. Umphathi wayengusihlalo womkhandlu womphakathi we-ANO "Public Forum" Ecology "NS I-Valuev.
Njengomphumela walesi sithangami, isivumelwano sokusebenzisana sasayinwa phakathi kukaMcDonald's eRussia, i-Administration yaseSt. ukwakheka kanye nokuqaliswa kwezinhlelo emkhakheni wokongiwa kwemvelo ngaphakathi kohlaka lokusekela iphrojekthi kazwelonke "Imvelo".
“IMcDonald's ingenye yezinkampani ezimbalwa eRussia nasemhlabeni jikelele ezibeka ngokusobala futhi, okubaluleke kakhulu, imigomo elinganisekayo emkhakheni wentuthuko esimeme. Siyazifeza ngokungaguquguquki, sethula amazinga okuphathwa kwemvelo ngendlela efanele futhi siwakhuthaze phakathi kwabavakashi bethu, abasebenzi, abahlinzeki, abalingani bezokusebenza kanye nezinkampani zama-franchisee. Siyaqiniseka ukuthi ibhizinisi eliphumelelayo lingakhula kuphela ngokunakekela ikusasa lomhlaba wethu, ”kusho u-Irina Korshunova, uMqondisi Omkhulu Wezokuthuthukiswa Okuqhubekayo eMcDonald's Russia.
Ukuzibophezela kukaMcDonald emhlabeni jikelele ngonyaka ka-2025 ukukhiqiza ukupakisha okungu-100% ezintweni ezingasetshenziswa kabusha ukuze zisetshenziswe kabusha kwezinye izimboni (iphepha, amakhadibhodi, upulasitiki, ezinye izinto) noma ezintweni zokusetshenziswa ezisuselwa kuzinsizakusebenza ezivuselelekayo (iphepha, amakhadibhodi).
ERussia, minyaka yonke iMcDonald's ithumela ukucubungula okungenani amathani ayi-1 amakhadibhodi namathani ayi-500 4 kawoyela wokuthosa, futhi ngaphezu kuka-500% kawoyela osetshenzisiwe udluliselwa ukuwucubungula ube yi-biodiesel. Izinhlelo zamandla nokonga izinsiza seziqalisiwe kuyo yonke inethiwekhi: ompompi bokuwasha izandla kanye namayunithi efriji angasebenzisi ama-hydrofluorocarbons afakiwe. Le nkampani ihlela ukunciphisa i-carbon footprint yayo ngama-75% ngo-2030.