Ukholifulawa noma isaladi ezitolo ezinkulu kuvame ukuthengiswa ngamakhanda aphelele. Kepha kungani imindeni eminingi kangaka yomuntu oyedwa noma ababili? Izinkampani zaseDashi IGreenery neRijk Zwaan benze ucwaningo lwabathengi olukhombisa ukuthi imifino emincane ingasiza ekwehliseni udoti wezitshalo.
Muva nje baveze umqondo omusha obizwa nge- "Little & Fresh" embukisweni wokuheha izithelo waseMadrid, benethemba lokuheha abakhiqizi baseningizimu neYurophu ngalo mbono. Ngakho-ke, izinkampani zizokwazi ukuqinisekisa ukutholakala konyaka wonke.
Iphrojekthi yokulinga yethulwe nonyaka. Cishe izinhlobo ezingama-20 zemifino sezithengisiwe esitolo samaDashi esikhulu "iJumbo". Mancane, ayimvelo futhi athengiswa ngaphandle kokupakishwa.
“Siyabona ukuthi abantu bazama ukunciphisa ukulahleka kokudla. Umqondo 'Omncane & Omusha' uhlangabezana nezidingo zabo, njengoba kungabonakala emiphumeleni yokuqala yokuhlolwa, ”kusho uHarm-Jan Eikelenboom, oyiMarketing Manager kwaThe Greenery.
“Ngalo mqondo, sikhethe ngamabomu imifino ephilayo. Ngenxa yalokhu, imbewu inikezwa nguRijk Zwaan. Imifino itshalwa ngabalimi eNaturelle, okuyisigaba semvelo se-The Greenery. Imifino engavuthiwe yemvelo ingena ngokuphelele kulo mbono. Ucwaningo lokufunwa kwabathengi lukhombisa ukuthi ingxenye yesithathu yabaphenduli ikhetha imikhiqizo yemvelo. Owesithathu wesibili angakhetha zombili. Ingxenye yesithathu esele ayithengi ngamabomu imikhiqizo ephilayo. Lokhu kulandela ukuthi iningi labantu lizimisele ukuthenga imikhiqizo ephilayo. NgeLittle & Fresh, sifuna ukuqhubeka nokufaka isandla ekwandiseni ukusetshenziswa kwemifino nezithelo zemvelo, ”kusho uHarm-Jan.
Ibanga leLittle & Fresh njengamanje lifaka upelepele wensimbi, isikwashi, isitshalo seqanda, i-broccoli nokholifulawa. Izinhlobo ezahlukahlukene ze-bok choy ne-ulethisi nazo ziyathengiswa zibanda.
Azikho izinhlelo zokwandisa umkhiqizo ube yizithelo ezincane okwamanje. “Kodwa ungalokothi uthi ungalokothi. Okokuqala, sifuna ukwengeza imifino eminingi ephilayo kulowo mqondo. Sifuna ukukwenza lokhu ngemuva kokuphumelela kwephrojekthi yokuhlola, ”kuchaza uHarm-Jan. Ubalule ukuthi akuzona zonke izinhlobo zemifino ezingatshalwa ngosayizi owehlisiwe, futhi abakhiqizi, abathengisi kanye nabathengi "bafuna umkhiqizo ofanayo."
“Kungakho size embukisweni eMadrid. Besifuna ukuqonda ukuthi ngabe bakhona yini abalimi baseSpain abanesifiso sokubamba iqhaza kulomsebenzi. Sifuna ukukwazi ukuthengisa imifino emincane unyaka wonke. Sithole impendulo yokuqala ngomdlandla. Umqondo uhlukile, uletha ndawonye bonke ababambiqhaza abathintekayo kwibhokisi. Sakhe iphrojekthi yoluhlobo eyodwa lapho lonke leli chungechunge lihlanganyela - ukusuka kumhlinzeki wembewu kuya kumthengi. "
Ukulimaza Yan Aykelenbum
I-Greenery