"I-Lenta Online" izohlola umsizi we-virtual "Freshologist" ukweluleka amakhasimende ngokukhetha izithelo nemifino. Umgomo wephrojekthi yokuhlola ukukhulisa ukuzethemba ekuthengeni imifino nezithelo ku-inthanethi.
Ukuze ushayele umsizi obonakalayo, awudingi ukulanda uhlelo lweselula lweLenti Online. Isivakashi sesitolo singathola futhi siskene ikhodi ye-QR ekhethekile endaweni ethi "Izithelo Nemifino". I-“Freshologist” izokwabelana namakhasimende ngezindlela zokusizakala zokuphila ngokukhetha izithelo nemifino, ezisetshenziswa abakhi be-Lenta Online emsebenzini wabo. Ngaphezu kwalokho, ungathola ikhodi yokukhangisa ekhethekile yesaphulelo lapho u-oda kuwebhusayithi nakuhlelo lokusebenza lweselula.
U-Andrey Kalinov, inhloko yezokuxhumana kwezokukhangisa kwamabhizinisi e-inthanethi eLenta, uthe:
“Abathengi bayazwela ekukhetheni imifino nezithelo. Lokhu kuyiqiniso ikakhulukazi kubathengi abafuna uku-oda lezi zigaba zomkhiqizo ku-inthanethi. Ngenxa yomsizi obonakalayo "I-Freshologist", amakhasimende ensizakalo yokulethwa kwe-Lenta Online azokwazi ukwenza isiqiniseko sokuthi imikhiqizo emisha nekhwalithi ephezulu, ekhethwe ngokucophelela abacoshi ezitolo zalolu chungechunge, izofinyelela etafuleni labo.
Le phrojekthi iyingxenye yomkhankaso omkhulu wokuxhumana wokukhuthaza izinzuzo zesevisi yokudiliva, owethulwe ngonyaka odlule esitolo namavidiyo okukhangisa. Umshayeli wethulwa kuma-hypermarkets amabili aseMoscow atholakala kumakheli: I-Chechersky proezd 51 kanye ne-47 km MKAD, isakhiwo esingu-20. Uma iphrojekthi yokuhlola iphumelela, inkampani izonquma ukuyikala kwezinye izitolo kulolu chungechunge.