Ibhrendi ye-Lay izobuyekeza ukupakishwa kwayo kanye nelogo okokuqala ngqa eminyakeni eyishumi nambili. Umenzi we-chip uzophinda ethule iwebhusayithi yakhe esemthethweni ukuze agqamise ushintsho lomklamo.
Ukuklama kabusha kokuqala kusukela ngo-2007 kuzokwenziwa uhlobo lwe-chip yezambane lika-Lay (eliphethwe ngabakwa-PepsiCo). Ama-chips ephaketheni elisha azoqala ukuvela e-US nase-Canada, bese kuba kwezinye izimakethe.
U-Lay wenze ilogo yaba yincane, washintsha ifonti futhi washintsha i-engeli yezithombe. Ngosizo lokuqamba kabusha, umenzi wama-chip unethemba lokuheha izethameli eziningi ezisencane.
Umklami omkhulu wakwaFrito-Lay uJohn Guerra uthe inkampani ifuna ukuveza ngomklamo omusha wokuthi uLay "uwuhlobo olujabulisayo, olumnandi." Okokuqala, ama-chips emaphaketheni amasha azovela e-US nase-Canada, bese kuthi kwezinye izimakethe.
Source: https://www.retail.ru/