Thengisa amazambane ngaphesheya emnyangweni wama-apula, futhi nakhu.
Ngaphandle kokuthi amazambane angumkhiqizo oyinhloko kumaphesenti angama-88 awo wonke amakhaya futhi asetshenziswa yiwo wonke amaqembu abantu, isitolo siwanika izindawo ezinesizotha kakhulu sokubekwa.
Noma kunjalo, nge-assortment efanelekile kanye nokuthengiswa kwempahla, abathengisi bangathola ukuthengiswa okuphezulu ngisho nangaphezulu kwamazambane amasha, okuzoba nomthelela omuhle kwizimali zizonke.
I-Kantar Insights Consulting yenze ucwaningo eshalofini kanye nemihlahlandlela yamazambane ebukeziwe.
Lezi zifundo zazisetshenziselwa ukukhomba izindlela zokuthengisa zokuthengisa amazambane ezintsha ezisezingeni eliphezulu futhi zikhombe imikhakha emine eqhuba ukukhula: ishelufu, ukufakwa komkhiqizo, i-assortment, kanye nezindawo zesibili.
Ukubekwa kwe-rack, ikakhulukazi, kuhlobene nendawo yomnyango wezitolo esitolo kanye nezinhlobo zamacala okubonisa asetshenziselwa amazambane.
Uma ufaka amazambane emnyangweni wezitolo, otholakala ngaphambili kwesitolo, isilinganiso sokukhula kokuthengisa sizoba ngu-8,7%. Ukwanda kokuthengiswa okungama-2,8% kungenzeka uma isigaba sez amazambane sibekwa ngemuva ngakumnyango.
Indlela elula yokuqhuba ukukhula kokuthengisa kungokwezibonakaliso. Uma kukhona "uphawu lokuhlonza" olunombhalo ocacile nolwazi oluncane mayelana nomkhiqizo othile (kufaka phakathi indawo okuyo), ithuba lokuthengisa umkhiqizo lenyuka ngo-2,9%.
Okuzosiza ukukhula okuqhubekayo kwalesi sigaba ukutholakala kwezimpahla ezidingekayo eziseduzane.
Uma "icebo lamazambane" litholakala malungana ne-apula counter, ukuthengisa kungakhuphuka nge-4,7%.
Kodwa-ke, phakathi kokudla okuvame kakhulu eduze kwamazambane u-anyanisi, ngeshwa onikela ekwehleni kokuthengiswa kwamazambane. Ukwehla okucijile ekuthengisweni kwamazambane kuzokwenzeka uma umthengisi ebeka ... ithanga eliseduze kwalo: -9,5%!
Ukubeka amazambane ku-rack ehlukile kuzongeza ne-5,4%.
Ukuhleleka komkhiqizo eshalofini kunganikeza ukukhula kokuthengisa okungu-1,4% uma konke kwenziwa kahle futhi amazambane enikezwa ngobuningi nasephaketheni.
Uma ulungisa ishalofu ngokuthe nkqo, amazambane amancane amaphakethe kufanele abe ngaphezulu, kuyilapho izikhwama ezinkulu namabhokisi amazambane kufanele njalo kubekwe phansi. Futhi, ungakhohlwa ngamalebuli amakhulu afundwe kahle!
Ukufaka lolu hlobo lwelebuli ekugcineni eshalofini kuzosiza ukukhulisa ukuthengiswa kwamazambane ngamaphesenti angama-2,2.
Khumbula ukuthi umnyango wokudla awumnyango ophumelela kakhulu wokuthengisa: ama-65,7% abantu bathenga izimpahla lapha njalo lapho bevakashela.
Funda ngokugcwele: https://www.agroxxi.ru/