I-Irrico Group of Companies (ingxenye ye-VTB Group) isayine isivumelwano neFritito Lay Production LLC (okuyingxenye yePepsiCo) yokuhlinzekwa kwamazambane aseStavropol ukulungiselela amakhubalo ka-Lay.
I-Irrico ikhulisa amazambane isebenzisa ubuchwepheshe obuthuthukile, obukhulisa amazambane obuhambisana nezimpawu zesifunda futhi buhlangabezana namazinga aphesheya. Ukusetshenziswa kohlelo lokunisela lwanamuhla kukuvumela ukuthi uthole isivuno esisezingeni eningizimu yeRussia, eStavropol Territory, ehlobo. Ukulethwa kwamazambane akuqala kuzoqala ngasekupheleni kukaJuni kulo nyaka. Indawo yokugcina yesimanjemanje esezingeni eliphakeme yobuchwepheshe kanye nezinga eliphakeme labasebenzi yenza kube nokwenzeka ukuthi kuqinisekiswe ukugcinwa kwamazambane isikhathi eside entwasahlobo-sentwasahlobo kanye nokuletha kuze kube sekupheleni kukaJuni ngonyaka olandelayo.
“Izinhlobo ezikhethekile zama-lay zika-Chip zilinywa ngathi ngokuya ngamazinga ekhwalithi kaPepsiCo. Ubuchwepheshe bethu obuthuthukisiwe bezolimo nohlelo lokunisela lwanamuhla lwenza kube lula ukuqalisa ukulethwa ngoJuni, okuyinto engaphambi kwesikhathi sokuvuna abakhiqizi bezolimo abavela enkabeni yeRussia, ”kusho uVictoria Askhabalieva, Umqondisi Wezentengiso weIrrico Group of Companies.
U-Alexander Kostikov, Umqondisi Wezokuxhumana kwaPepsiCo eRussia: “Onke ama-chips esiwathengisayo eRussia enziwa kuphela ngamazambane atshalwe eRussia. Ukuze ama-chips anezinhlobo ezikhethekile zamazambane adingekayo, kuyilapho senza izimfuno eziphakeme kakhulu ngekhwalithi yamazambane nakwimigomo yokusebenza yabaphakeli bethu bezolimo. Ukufakwa kwabaphakeli bamazambane bakaLay echibini uhlobo “lwekhwalithi” yomlimi, eqinisekisa ukuhambisana namazinga okukhiqiza womhlaba. ”
I-PepsiCo yiphrosesa elikhulu lamazambane ezimboni eRussia. Minyaka yonke, le nkampani ithenga amathani angaphezu kwamakhulu ayizinkulungwane ezingama-350 amazambane kubathengisi bendawo. Ukuthola isisekelo sendawo yonke impahla eluhlaza eseRussia, inkampani eyabuya ngo-1996 yaqala uhlelo lokuxhasa abathengisi bezambane. Njengengxenye yalolu hlelo, amapulazi amazambane anikezwa ngezinto zokutshala ezisezingeni eliphakeme, futhi abalimi bathola usizo oluqhubekayo nezeluleko zesazi, babamba iqhaza kumasifundisane ukushintshanisa ngolwazi. Ngenxa yalolu hlelo, uPepsiCo wakwazi namuhla ukuzihlinzeka ngokugcwele ngezinto ezisezingeni eliphakeme zokusetshenziswa okwenziwe ngevolumu edingekayo.
Kulo nyaka, u-Irrico uhlela ukuqoqa amathani angaphezu kwamashumi amahlanu ezinkulungwane zamazambane, ingxenye yesithathu yawo izolethwa kwizitshalo ezinkulu ezinkulu ezisebenza ezinkampanini zamanye amazwe nezasekhaya ezikhiqiza ama-chips, ama-french fries, wedigital potato, isitashi kanye ne-cereal.
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