Inkampani yomhlaziyi i-GlobalData ishicilele izitayela zemboni yokupakisha ngokusekelwe ocwaningweni lwemibono yomphakathi olwenziwe ngo-2019 esifundeni sase-Asia-Pacific.
Okokuqala, ukuziphatha kwabathengi kuyashintsha ngokuhambisana nesifiso sokuphila impilo enempilo nokunciphisa umthelela omubi endaweni ezungezile.
Umkhuba wokupakisha we-Eco
U-69% wabaphenduli bancamela imikhiqizo emaphaketheni agaywa kabusha, futhi u-71% wabaphenduli bakhetha ukupakishwa okusebenziseka kabusha. Futhi, i-eco-packaging idlala indima ebalulekile ekubekeni imikhiqizo esekelwe ezitshalweni njengenye indlela kuneyendabuko engxenyeni ye-vegan kanye nemifino.
Ukungafihli kanye nekhwalithi
Amakhasimende aya ngokuya enaka ukwakheka komkhiqizo okhonjiswe kulebula, ngakho-ke alindele ukuthi umenzi "abe obala" ngokuphelele ekuboniseni izithako. U-65% wabaphenduli bathenga ngokucabangela umthelela wabo kwezempilo. Ngokulandelayo, abakhiqizi bazama ukugcizelela ukubaluleka komkhiqizo ngokusebenzisa izinkomba ezikhethekile ("okungeyona i-GMO", "i-gluten-free", "i-sugar-free", "akukho izithasiselo") futhi bakhethe iziqukathi ezisobala ngokuphelele ukuze kuthuthukiswe umbono wokusha. kanye nemvelo.
Themba futhi ulawule
Esinye isidingo esivela kubathengi silolonge ukuthambekela ekutshaleni imali ekuhlolweni kwekhwalithi yomkhiqizo ohlosiwe kanye nezinhlelo zokuhlola ukusebenza kochungechunge lokunikezela. U-68% wabaphenduli unaka ukuthi umkhiqizo nomkhiqizo uthembeke kangakanani. Ngaphezu kwalokho, abakhiqizi bazama ukuqeda amacala okukhwabanisa ukuze "ama-fakes" angalimazi idumela lenkampani kanye nabathengi.
Amakhodi e-QR namaphakheji ahlakaniphile
Ukwanelisa kancane isicelo somthengi sokulawula ikhwalithi, abakhiqizi basizwa ngokucacisa idatha eyengeziwe ngendlela yamakhodi e-QR ephaketheni. Abaphendulayo bahlola kahle ikhono lokulandelela indlela yomkhiqizo kuzo zonke izigaba zokuhamba, futhi abathengisi, ngenxa yezinqubo ezintsha, banciphisa ibanga phakathi komkhiqizo nomthengi, benze izilinganiso zokuhlaziya futhi bathole impendulo yesikhathi sangempela.
Emazweni anjengeSouth Korea, Japan kanye neShayina, amakhodi e-QR nawo ayasetshenziswa ukuvala igebe phakathi komhlaba ophathekayo nowedijithali. Isibonelo, inkampani yaseSwitzerland i-ScanTrust, ngokubambisana ne-Shanghai Cambio Coffee, isebenzise ubuchwepheshe be-blockchain ekunikezeni ikhofi. Iphakethe ngalinye lekhofi linekhodi ye-QR eyingqayizivele eqinisekisa ukuvikeleka komkhiqizo ekukopishweni nasekwenziweni komgunyathi.
Besebenzisa impumelelo yamakhodi e-QR, abakhiqizi baqala ukuheha amakhasimende ngokusebenzisa ukupakishwa okuhlakaniphile. Ulwazi olwengeziwe mayelana nezithako lubethelwa kusetshenziswa amabhakhodi futhi kamuva lufundwe amakhasimende ngokusebenzisa izinhlelo zokusebenza zeselula ezikhethekile.
Source: I-FruitNews esekelwe ku-GlobalData