Njengengxenye yeSustainable Development Strategy ye-PepsiCo Responsible for Purpose, uhlobo lwe-Lay's iyaqala umkhankaso ogxile kwezenhlalo “Yabelana ngokumamatheka no-Lay's”. I-ruble engu-1 * ephaketheni ngalinye lakwa-Lay iya ku-Best Friends Foundation Yokusekela Abantu Abanokukhubazeka Okuthuthukayo Nobuhlakani (i-NDII) ukuze kuqaliswe uhlelo lobungane oluhlanganisayo.
I-“Share Smiles With Lay” ingumkhankaso womkhiqizo omusha wokuxhumana nabantu. Esinye sezizathu eziyinhloko zokumamatheka ubungane, futhi kubalulekile ukusiza labo abakuthola kunzima ukuthola abangane beqiniso. Njengengxenye yomkhankaso, ibhrendi ye-Lay isekela i-Best Friends Foundation, esiza abantu abanokukhubazeka kokuthuthuka nokuhlakanipha (ama-IDI) bathole abangani futhi bathole umhlaba ogcwele ukumamatheka nabo.
UDaniel noMaria baqala ukuxoxa ekilasini "Abangani bangempela" ngolimi lwesiNgisi. Kodwa kwavela ukuthi abafana banezithakazelo ezivame kakhulu. Manje umhlangano wabo ngamunye ubavumela ukuthi bafunde okuthile okusha: abafana bayavakashelana, bagubhe izinsuku zokuzalwa ndawonye, baphume emikhawulweni futhi bavakashele iminyuziyamu.
Ubungane bukaDaniel noMary - enye yalezo zindaba esizeni seBest Friends Foundationlokho kukhuthaze umkhiqizo ukuthi uhlanganyele nesisekelo njengengxenye yomkhankaso we-Share Smiles with Lay's.
Kulo lonke ihlobo, i-ruble* engu-1 ephaketheni ngalinye lama-chips ka-Lay athengisiwe izothunyelwa * ku-Best Friends foundation ukuze kusetshenziswe uhlelo lobungane *, futhi u-Daniel no-Maria bazoba ubuso bomkhankaso we-Share Smiles with Lay.
Ubungane obuhlanganisayo abuhlukile kobujwayelekile: abafana baya ndawonye emakilasini aphezulu, ukuya ku-skating rink, bowling, ekhefi, ukuvakasha, ukuhamba nje futhi babelane ngokumamatheka komunye nomunye. Ngisho nebanga akusona isithiyo - ungaxhumana nomngani ku-inthanethi. Futhi, abahlanganyeli bohlelo abavela esikhwameni se-Best Friends bathola ukwesekwa nosizo oludingekayo ekuthuthukisweni komuntu siqu kanye nokutholwa kwezabasebenzi nolwazi lochwepheshe kanye namakhono okuphila okuzimele.
Ngenxa yokusekela kuka-Lay, isisekelo sabangane abangcono kakhulu sizokwazi ukwandisa isikali nendawo yohlelo lobungane. Kuze kube sekupheleni kuka-2021, uchungechunge lonke lwezokuzijabulisa kanye nemicimbi yezemfundo luzobanjelwa emadolobheni ayisithupha aseRussia - iMoscow, iVoronezh, iNizhny Novgorod, iKazan, iYekaterinburg neNovosibirsk, futhi ikamu elihlanganisiwe lizohlelwa abahlanganyeli bohlelo lobungane oluvela. lemizi.
Kukhona abantu abayizigidi ezingu-200 emhlabeni (okungaphezu kwesigidi esisodwa baseRussia) abe ukukhubazeka okuthuthukayo nokwengqondo, futhi banezidingo ezifanayo nezabantu abangenakho ukukhubazeka: bafuna futhi bangaba abangane, kodwa bavame ukuzithola bebodwa. Ukuxhumana nobungane nontanga ngaphandle kokukhubazeka kungenye yamathuluzi asebenzayo okuxhumana nabantu abane-NIDI. Lokhu kuyasiza baba ngamalungu agcwele omphakathi futhi baveze amakhono abo.
“Uhlelo lobungani lungolunye lwezinhlelo eziqavile zenhlangano. Umgomo wawo uwukwenza ubudlelwano obunobungane phakathi kwabantu abakhubazekile nabangenabo; sesineminyaka engaphezu kwengu-10 sisebenzisa uhlelo lobungane. Ngalesi sikhathi, imicimbi yesikhwama, ebanjwa ngaphakathi kohlaka lohlelo lobungane, ihlanganise ndawonye izingane ezingaphezu kuka-500 ezivela ku-NRII kanye namavolontiya angaphezu kuka-1. Kuze kube manje, sinamapheya obungani angama-500 esikhwameni, ongawathola ngezindaba zawo zijwayeze kuwebhusayithi ye-foundation futhi uqiniseke ukuthi ubungane obuhlanganisayo buyafana nobejwayelekile.” - kusho uDenis Roza, umqondisi weBest Friends Foundation. I-“Share Smiles With Lay’s” wumkhankaso wokuxhumana womkhiqizo ohloselwe ukuthuthukisa izinga lempilo ngokudala amathuba alinganayo emiphakathi yendawo. Ukusebenzisana ne-Best Friends Foundation ”kuyingxenye ye-ecosystem enkulu. Ngaphezu kokweseka uhlelo lobungane lwenhlangano, sisekela abalimi bendawo ababambe iqhaza ekukhiqizeni amazambane ama-chips e-Lay. Isici esiyinhloko somkhankaso ukuthuthukiswa kochungechunge lobuhle, oluqala ekupheleni kukaJulayi ku-Instagram, futhi ngo-Agasti 2 - VKontakte. Ukuze ubambe iqhaza ochungechungeni lobuhle be-VKontakte, ungabelana ngendaba ne-AR-mask kanye ne-hashtag ethi # SmileysLays kunethiwekhi yokuxhumana nabantu. Endabeni ngayinye ene-hashtag, sizophinde sidlulisele * i-ruble elingu-1 esikhwameni. Imaski ingakhethwa kukhathalogi noma yamukelwe kumlayezo ovela kwa-Lay ngokuthumela isipho esinophawu kumngane onekati Peach, iqhawe elivamile lenkundla yokuxhumana nabantu. Futhi ku-Instagram, sizobamba umncintiswano, ababambiqhaza abangathumela isithombe esinephakethe lama-Lay ngokumomotheka, noma indaba enamaski wethu we-AR. Udinga ukungeza i-hashtag ethi # SmileysLays kukho kokubili okuthunyelwe nasendabeni. Sizobe sinikeza imiklomelo epholile, kuhlanganise nethuba lokuba ndawonye nezingane ezivela esikhwameni esikrinini sabezindaba se-cinema yase-Oktyabr emaphakathi neMoscow. Siyajabula ukumema wonke umuntu ukuthi abe yingxenye yochungechunge lobuhle - futhi ungaqala ngokumamatheka. " - U-Ekaterina Solovieva, umphathi womkhiqizo we-Lay, amazwana.