Phakathi nesithangami sabezindaba esizinikezele emiphumeleni yezinyanga eziyisithupha zokuqala zomsebenzi, umnikazi wenethiwekhi u-Alexander Govor kanye no-CEO u-Oleg Paroev bakhulume ngemiphumela yomsebenzi wenkampani, kubika i-Retail.ru.
Phakathi nezinyanga eziyisithupha, i-Vkusno - i Tochka iphinde yabuyisela ngokugcwele isabelo somkhiqizo ohambile: ekupheleni kukaNovemba, inzuzo yenkampani yadlula leyo eyandulelayo unyaka nonyaka. "Ngiyajabula ukumemezela ukuthi siyibuyisele ngokugcwele isabelo salowo owandulelayo: ngokusho kwedatha yakamuva esiyitholayo, isabelo se-Tasty - futhi lelo phuzu phakathi kwabadlali abathathu abakhulu selifinyelele ku-55%. Lokhu kungaphezu kwezimbangi zethu zihlangene. Sifinyelele imiphumela kaFebhuwari walo nyaka, naphezu kweqiniso lokuthi ezinyangeni zokuqala siphinde saqala kabusha umsebenzi wamabhizinisi ngokulandelana, sathengisa i-assortment engaphelele, saze sethula nokulethwa emasontweni amabili edlule. Manje njengoba ukulethwa okuvela emabhizinisini ethu sekuvele kutholakala emadolobheni okuqala, kuhlanganise neSt. ".
"I-Vkusno - futhi yilokho" iyaqhubeka nokuthuthukisa ibhizinisi nokuqinisa iqembu lezinkampani nabadlali abasha. Ezinyangeni ezedlule, inkampani ithole izimpahla zaseRussia zomkhiqizi wokupakisha u-Huhtamaki kanye nozakwethu we-HAVI (Rulog). Ngaphezu kwalokho, ngo-2023, i-Vkusno - i Tochka, kanye ne-Miratorg, izoqala ukwakhiwa kwesitshalo sokukhiqiza ama-fries ama-french aqandisiwe nama-potato wedges, azonikezwa amabhizinisi enethiwekhi.
Phakathi nezinyanga eziyisithupha isebenza, i-Vkusno - i dot iye yagcina umsebenzi wokuthenga okuphezulu: ama-burger namaroli angaphezu kwezigidi ezingu-215, kanye nama-fries ama-french ayizigidi ezingu-90, adayisiwe ezweni lonke. Le nkampani ayigcinanga ngokubuyisela imenyu ecishe iphelele, kufaka phakathi amasethi ezingane, kodwa futhi yethula izinto ezintsha eziyi-10 kumenyu.
“Senze umsebenzi omuhle kakhulu: sethule kabusha izinto zemenyu ezingaba ngu-250 futhi sethule nemikhiqizo emisha engu-10. Ngaphezu kwalokho, kakade ngoFebhuwari, "Kumnandi - futhi yilokho" kuzokwethula indawo ye-Big Mac - I-Big Hit. Futhi lokhu kuyisiqalo nje. Sibuyisele ngempumelelo i-supply chain futhi siyaqiniseka ukuthi singaqinisekisa ukuthengiswa okungaphazamiseki, ngisho nokucabangela ukukhula okuphawulekayo kwamavolumu okubangelwa ukwethulwa kokulethwa, "kusho u-Oleg Paroev, uMqondisi Jikelele we-Vkusno - kanye nechashazi.