Enye yezinhlaka zokuqala zenethiwekhi, uDenis Deco waba ngumnikazi wengxenye yebhizinisi, ethi, ngokwesilinganiso sokulinganisa, iletha cishe i-20% yemali ephelele yenethiwekhi.
Ekupheleni konyaka ka-2019, iRussia iketango lokudla okusheshayo laseKroshka-Kartoshka yayinomnikazi omusha we-co-shop, ilandela imininingwane yedatha. NgoDisemba nyakenye, iDenis Deco yathola inani elingamaphesenti angama-50 kwabakwa-LLC Crash nase-LLC Saturn, ababandakanyeka emisebenzini yokudlela futhi benamalayisense wophawu lwentengiso lwaseKroshka-Kartoshka. Isabelo esifanayo sadluliselwa kuye ngoNovemba-uDisemba kwamanye ama-LLC amahlanu ahlobene noKroshka-Potato: UKivin, u-Orion, u-Unifood, u-Galaxy no Dominion. Ngaphambi kwalokhu, umnikazi kuphela wazo zonke izinkampani eziyisikhombisa kwakungu-Andrei Kononchuk, omunye wabasunguli beKroshka-Potato.
Inkampani ephethe yazo zonke izinhlaka eziyisikhombisa zomthetho yi-Era Potato LLC, okuthi, ngokwe-SPARK, izizinda ziyi-crumb-potato.rf ne -wanya-potato.rf. Umsunguli we- "Potato Era" ngokusho kwe-Unified State Rejista Yezinhlangano Zomthetho, nguLarisa Naumenko.
Kusuka ku-van kuya enkantolo yokudla
I-Chain "I-Potato Encane" enezitsha ezisuselwa kumazambane abhakwe kanye ne-cuisine yaseRussia yavela emakethe yaseRussia ngonyaka we-1998. Abasunguli bayo u-Andrei Kononchuk noVitaliy Naumenko bahlangana ngo-1990 e-Odessa. Ibhizinisi emkhakheni wokupheka baqala ngezitolo ezimbili zamabhasi asemgwaqweni.
Iphrojekthi "yadutshulwa" eMoscow ngemuva kokuthi uhulumeni wesifunda saseTverskoy avumele uKononchuk noNaumenko ukuthi babeke i-autobuffet phambi kwendawo yokudlela yokuqala kaMcDonald. “Ngesikhathi sivula, bekukhona ulayini kithi ngehora lesibili ekuseni. Besingazi ukuthi sizokwenzenjani ngale mali, ”kukhumbula uKononchuk kwinhlolokhono.
Batshala imali ekuthuthukiseni eminye imisebenzi: ngesikhathi sokuthengiswa komgwaqo okusebenzayo, iKroshka-Potato yayinamaphuzu angama-300. Kepha engxenyeni yesibili yama-2000s, le nethiwekhi yathinteka kakhulu yinqubomgomo yezikhulu zaseMoscow yokulwa nokuthengiswa kwemigwaqo okungagunyaziwe - ngokusho kwabasunguli, leli bhizinisi lacwila.
Ngemuva kwalokho izindawo zokudlela zaqala ukuvulwa ezindaweni zokuthenga, futhi kancane kancane ibhizinisi labuyiselwa, kufaka phakathi i-franchise, kusho uKononchuk.
Eminyakeni yokuqala yama-2000s, ukuvulwa kwendawo yokudlela emile kungakhokhelwa ngonyaka owodwa noma emibili, kepha ngokuhamba kwesikhathi, ukuvulwa kwamaphoyinti ezindaweni zokuthenga kwakubiza kakhulu ngenxa yezinga lokuqasha eliphakeme kanye nomncintiswano owandayo, ngakho-ke “uLitato omncane” waqala ukukhula kancane, uKononchuk wavuma . Umsunguli weTeremok restaurant chain uMikhail Goncharov naye ukhale ngokuncipha kwezimpahla ezithengiswayo futhi wenyuka nomncintiswano ngonyaka we-2017: "Enye unyaka owodwa noma emibili - futhi ngokuvamile kuzokwazi ukuvalwa." UGoncharov uxhumanise ukulahleka kwamaphuzu athile namalungelo abathengi bokudla okusheshayo abakwamanye amazwe: ngokusho kwakhe, imali kaMcDonald ikhokha u-5-6% wenzalo yokuqasha, futhi ezinye izindawo zokuthenga zifuna ukuthatha ama-20-25% eTeremka.
Ngo-2017, iKroshka-Potato yayinamaphuzu angama-270 eRussia kanye namazwe e-CIS, manje sekukhonjiswa kwiwebhusayithi yale nkampani. Kepha kule minyaka emibili edlule, isibalo sezinto zokuthengisa ezithengayo sehle cishe nge-100 futhi sifinyelela ngaphezu kwama-2020 ekuqaleni kuka-200, kusho iBurmistrov evela kwi-INFOLine-Analytics.
Ukusuka ngoMeyi ka-2019, uKroshka-Kartoshka wayenamaphuzu angama-223, ochwepheshe beRBC Market Research bakhombisa embikweni wabo weMakethe Yokudla Okusheshayo yaseRussia 2019. Ukuqhathanisa: umholi wemakethe ngokuya ngenombolo yamaphoyinti kwakuyinethiwekhi ye-KFC enezikhungo ezingama-790.
Umbiko uveza ukuthi imali engenwe ngeKroshka-Potato ngonyaka we-2018 yehle ngo-1%, amanani aphelele awanikwanga. Isizathu esikhulu ukuncishiswa kwezilaleli ezihlosiwe engxenyeni lapho kusebenza khona uKroshka-Kartoshka kanye nokwehla kwesidingo, umqondisi wezentengiso kwinethiwekhi uSergey Lapada uchaze abahlaziyi beRark Market. Ukubakhona kwinethiwekhi bekulokhu kuncipha kusukela okungenani ngonyaka ka-2012, yize manje izindawo zokudlela zaseKroshki-Kartoshki ziphakathi kwabayishumi abahamba phambili ngokuvakashelwa engxenyeni yokudla okusheshayo: kusukela ngoMeyi 10, u-2019% wezakhamizi ezihlolwe emadolobheni ezinabantu abangaphezu kwe-4,1 izinkulungwane zabantu, ucwaningo lwasho.
Kwakunesikhathi lapho i- "Potato Encanyana" yayikhula, kepha manje inethiwekhi isiphelelwe yisikhathi futhi iminyaka emihlanu kuya kweyisikhombisa ngemuva kwemakethe, kusho u-Anton Krasulin, umphathi jikelele we-noodle chain Vokker: lo mbono awushintshi ekuthandeni kwamakhasimende, kepha amachashazi abukeka enza isikole esidala enkantolo yokudla.
Ngokuvamile, imakethe yokudla okusheshayo yaseRussia ngonyaka ka-2019, ngokusho kweRBC Market Market, bekumele ikhombise ukukhula okuphezulu kakhulu eminyakeni emihlanu eyedlule - ngama-8,7%, kuze kufike kuma-ruble ayizigidi eziyizinkulungwane ezingama-700,1.
Source: I-RBC