I-Rosselkhozbank kanye ne-Magnit retail chain basayine isivumelwano esihlose ukuxhasa nokwazisa ngemikhiqizo yasemapulazini ezitolo ezidayisa ngamatshe. Njengengxenye yomsebenzi ohlanganyelwe webhange kanye nomthengisi, amaphrojekthi okushayela asunguliwe esifundeni saseTula naseKrasnodar Territory, okwenza amaklayenti kaRosselkhozbank - amapulazi amancane endawo - ukuthi athengise imikhiqizo yawo kwinethiwekhi yeMagnit.
Ukubambisana kwamaqembu esivumelwaneni kuzovumela ababambiqhaza bephrojekthi ukuthi bathole usizo ekukhuthazeni imikhiqizo ezitolo zamaketanga hhayi kuphela esifundeni sabo, kepha nasezingeni likahulumeni. "IMagnit" inikeze leli bhange imigomo yamapulazi, imikhiqizo yawo ezothengiswa ezitolo zamaketanga. IRosselkhozbank, nayo, yakhetha abakhiqizi phakathi kwamakhasimende ayo ngokuya ngalezi zindlela, futhi yabasiza futhi ukuthi benze isivumelwano sokuhlinzekwa kwemikhiqizo yasepulazini eshalofini lokuthengisa esitolo ezifundeni ezilinga.
Ngaphezu kwalokho, ukwesekwa kolwazi kuzonikezwa kubakhiqizi bendawo, ikakhulukazi, ekwakhiweni kwezinto zokukhangisa nasemikhankasweni yezokumaketha. IMagnit ibuye ihlele ukuhlela izingqungquthela zokuqeqesha abalimi, lapho ongoti bezokwazi ukuphendula imibuzo engezansi evela kubakhiqizi mayelana nokusebenza nenethiwekhi nokusiza ekuxazululeni izingqinamba ezahlukahlukene.
Ukulethwa kokuqala kwemikhiqizo evela kumakhasimende aseRosselkhozbank esifundeni iTula naseKrasnodar Territory emashalofini ezitolo zakwaMagnit kuqale ekupheleni kukaDisemba. Isisekelo semikhiqizo ehlukahlukene imikhiqizo yobisi - ama-yoghurt okuphuza, ukhilimu omuncu, ibhotela, i-cottage shizi, i-kefir, ushizi othambile, oqoshiwe futhi onzima, kanye noshizi onesikhunta. Namuhla, imikhiqizo yepulazi yethulwa ezitolo ezinkulu ezine zeMagnit Family - eTula naseKropotkin. Esikhathini esizayo esiseduze, izovela emashalofini ezitolo eziningi eziyi-12 esifundeni saseKrasnodar - eKrasnodar, e-Armavir, eKurganinsk naseLabinsk.
“URosselkhozbank ubesebenzisana namapulazi iminyaka engu-20. Ngalesi sikhathi, sifunde kahle izidingo zamakhasimende ethu futhi saqonda ukuthi kunzima kanjani ukuthi amapulazi amancane aphume nemikhiqizo yawo kumthengi obanzi. Ukubambisana nezitolo zamaketanga, ikakhulukazi neMagnit, kubanika ithuba elinjalo. Siyajabula ukuthi manje amaklayenti akwaMagnit angalithanda ikhwalithi nezinzuzo zemikhiqizo engalondolozi imvelo yabalimi baseRussia, ”kusho uTatyana Pantelkina, uMqondisi woMnyango Wezokuthuthukiswa Nokusekelwa Kwebhizinisi Lenkampani yaseRosselkhozbank.
“Kubakhiqizi abancane bendawo, ukusebenza nenethiwekhi yenhlangano kusho ukukhuthaza imikhiqizo ngeziteshi ezisunguliwe nezithembekile zokuthengisa, ukukhuphula ukufuneka kwempahla nokwandisa ulwazi lomkhiqizo. Sinesifiso sokwandisa okunezinhlobonhlobo zethu futhi sihlala sivulekele ukubambisana nabakhiqizi abasha, izindlela zabo ezitolo zethu ezingavulwa ngephrojekthi ehlangene neRussian Agricultural Bank. Lesi yisikhuthazo esihle ekuthuthukisweni kwamapulazi, ukwandisa umthamo womkhiqizo wawo nokungena ezimakethe ezintsha. Sikulungele ukusebenza kuyo yonke i-geography yenethiwekhi, ngaphandle kokunciphisa inani labahlanganyeli. Isimo sethu esiyinhloko intshisekelo yekhasimende kulo mkhiqizo, ”kuphawula uMikhail Gavrilov, umqondisi wokuphathwa kwezakhiwo ezisebenza ekuphathweni kwesigaba kwaMagnit chain.
Ibhange lihlose ukuqhubeka nokuthuthukisa ubudlelwane namaketanga okuthengisa. Ukuze kube lula kuwo wonke amaqembu nokusheshisa inqubo yokuthola imikhiqizo yasemapulazini emashalofini ezitolo, iRosselkhozbank ihlela ukusebenzisa izinsizakalo zedijithali esivele inazo. Ikakhulu, ngesisekelo seplatifomu i-Own Farming, umlimi ngamunye obamba iqhaza emsamo onentshisekelo yokubambisana nabathengisi abakhulu uzokwazi ukuthumela isicelo kanye nesiphakamiso sokuhweba sokunikezwa kwezimpahla zabo ngqo kunethiwekhi yokuhweba. Lokhu kuzoba yisinyathelo sesibili ekuthuthukiseni ubudlelwano phakathi kwebhange namaketanga okuthengisa ukukhuthaza imikhiqizo yasepulazini. Ngasikhathi sinye, ngokusebenzisa ipulatifomu yakwaSvoe aboMdabu, umlimi unethuba lokuthengisa imikhiqizo yakhe online.
Inethiwekhi yokuthengisa "iMagnit" nayo ibambisana njalo nabalingani abangaphezu kwezinkulungwane ezinhlanu, cishe uhhafu wabo ongowesifunda. "IMagnit", kanye nabakhiqizi abancane bendawo, ihlala ifuna amafomethi amasha wokuxhumana. Umthengisi unaka ngokukhethekile ukwazisa izimpahla nemikhiqizo yasendaweni ngokuthuthukisa ukubambisana nabahlinzeki bendawo abasha nokugcina oxhumana nabo nabakhona, eqhubeka ekhulisa ibanga labo futhi enweba ukumbozwa kokuma kwezimpahla. Eminyakeni edlule yokubambisana, iningi labo, kanye nenethiwekhi, bakwazile ukungena ezingeni likahulumeni, bakhuphula inzuzo yabo, futhi bakhulisa kakhulu umkhiqizo.