Umagazini wePotato System ushicilelwe kusukela ngonyaka we-2009. NgoFebhuwari 2020, lo magazini wenza ingxoxo enkulu wangena esikhaleni se-Inthanethi: wethula iwebhusayithi entsha yesimanje yezilimi eziningi, wavula amaqembu wokuxhumana nabafundi ezinkundleni zokuxhumana nasezithunyini ezisheshayo. Mayelana nokuthi kungani lezi zinyathelo zithathwe nokuthi yiziphi izinhlelo ezenziwa lolu shicilelo ngekusasa, ezingxoxweni noMqondisi Wentuthuko UViktor Kovalev.
- Ngabe ithrafikhi yomagazini inyukile selokhu kwethulwa le webhusayithi entsha?
- Yebo, futhi ukwanda ngokushesha kwaba ngaphezulu kakhulu kunokuba sasihlelile: ekuqaleni, indawo yethu yavakashelwa abantu abangaba yizinkulungwane ezimbili ngenyanga. Ekupheleni kukaJulayi, inani lezivakashi laqala ukufinyelela kubantu abayizinkulungwane ezingama-2 ngosuku, futhi ngokusobala, ngeke sime lapho.
- Yini izizathu zokunakwa okunjalo okuvela kubafundi?
- Abafundi bakhangwa ulwazi olusha, oluvuselelwa njalo, isiza esikahle. Ngaphezu kwalokho, izinto ezisetshenziswayo ezishicilelwe engosini yomagazini manje sezihunyushelwa ngokuzenzakalela kuzo zonke izilimi zomhlaba, okungukuthi, ukushicilelwa kwethu kwaqala ukusebenza hhayi nje kuphela ngabasebenzisi abakhuluma isiRussia.
- Yenzelwe ini? Ngabe le ncwadi izophela maduze?
- Cishe ama-80% wezinto ezishicilelwe kuwebhusayithi kamagazini i- "Potato System" anikelwe ukukhulisa amazambane aseRussia. Kepha siyakholelwa (futhi uYandex Metrica uyawuqinisekisa lo mbono) ukuthi konke esikushoyo ngeRussia (izwe elingomunye wabakhiqizi bamazambane abakhulu kunabo bonke emhlabeni) kuyathakazelisa hhayi kubafundi basekhaya kuphela. Futhi okwesibili, isihloko samazambane akhulayo siwumhlaba wonke ngencazelo, yize umehluko wesimo sezulu, ubuchwepheshe, njll. Imibhalo efakwe kuwebhusayithi yethu iyafundwa iphinde inyatheliswe eKazakhstan, e-Argentina, eCanada, eNetherlands, naseNingizimu Afrika, futhi lokhu kuhle. Lo magazini uletha ndawonye ochwepheshe abavela kuwo wonke umhlaba.
Esikhathini esizayo, sihlela ukubhala kabanzi ngesipiliyoni nentuthuko yezindawo zaseRussia, kepha ngasikhathi sinye ngeke sikushaye indiva impumelelo yabatshali bamazambane bakwamanye amazwe.
- Futhi ngamakhasi amaningi kangaka enzelwe ukuxhumana nomphakathi enzelwe ini? Lo magazini umelwe namhlanje kuFacebook, VK, Odnoklassniki, Twitter, Instagram, LinkedIn, Telegraph.
- Sifuna ukusondela kubafundi bethu. Bona indlela abasabela ngayo ezintweni ezishicilelwe, thatha izihloko zebhodi ezibajabulisa ngempela. Kunamasayithi amaningi, ngoba izithameli zethu zinokulingana, wonke umuntu unesiteshi sakhe sokuxhumana.
Ngaphezu kwalokho, amaningi ala maqembu asevele ethuthukile aba "media" ozimele. Isiteshi se-Agronomy ku-Telegraph, ngokwesibonelo, sisetshenziselwa ukushintshanisa imininingwane ngobuchwepheshe bokulima, izazi zezolimo namava zezolimo zinikeza izeluleko kubaqalayo, ukungenelela komengameli kusuka kumagazini akusafuneki. "Imakethe" ekulo Telegraph efanayo isebenza njengendawo yokuhlangana yabakhiqizi bezolimo kanye nabathengi abathengile.
- Ake sibuyele ohlotsheni olushicilelwe. Ngo-2015, umagazini umemezele umkhankaso wamahhala wokubhalisela amapulazi amazambane eRussia. Kusukela lapho, imindeni eminingi evela kulo lonke izwe ijoyine umsebenzi wokufunda. Ngabe lo msebenzi uzoqhubeka?
- Yebo, impela. Ngaphandle kokuthi siphinda kabili zonke izinto zikamagazini oprintiwe esizeni, uhlelo lwe "paper" luhlala luthandwa kakhulu. Izicelo zokubhaliselwa zivela ezweni lonke, zisuka eKaliningrad ziye eMpumalanga Ekude, futhi sibabonga kakhulu abakhangisi balo magazini abathi, ngokutshala imali kumagazini, basinike ithuba lokuthumela izincwadi zezindaba.
Ngizokusho okuningi: singakujabulela ukukhulisa lo msebenzi (ihhovisi labahleli lihlala licelwa ukuthumela lo magazini emazweni angomakhelwane: Kazakhstan, Belarus), uma kunezinkampani ezixhasayo ezizimisele ukukhokha izindleko zokuthumela. Ngokubona kwami, lesi yisihloko esithembisayo sokubambisana: kanye namamagazini, kungenzeka ukuthunyelwa kwamaflaya ngolwazi oluwusizo lwabatshali bezambane, amasampula embewu, umanyolo, imikhiqizo yokuvikela izitshalo. Uma umuntu enentshisekelo futhi ephendula, ngiyokujabulela ukuxoxa ngemininingwane.
- Imibhalo isizibekela yiphi imisebenzi manje?
- Sishicilela umagazini wolwazi nokuhlaziya. Umsebenzi oyinhloko wokushicilelwa ukuthi ube wusizo kumfundi. Futhi manje angikhulumi kuphela ngeqiniso lokuthi izindatshana ezikumagazini kufanele zibe ngokoqobo ngangokunokwenzeka, ukuze abantu bakwazi ukusebenzisa isipiliyoni sabakhiqizi bezolimo abaphumelelayo noma izeluleko zososayensi empilweni yangempela.
Umagazini ungasebenza njengethuluzi lokuthuthuka kwepulazi ngalinye, udinga nje ukuthi wazi ukuthi ulisebenzisa kanjani. Isibonelo nje, ihhovisi labahleli lihlala liphatha imikhankaso ebiza abalimi bezambane likapondo ukuthi basho ngomlando wamabhizinisi abo, ukushicilela izithombe zamasimu. Sithumela yonke le mininingwane mahhala, ngoba kubalulekile ukuthi iphephabhuku libe “semkhondweni wegagasi”, ukuhlinzeka abafundi ngolwazi olusha ngalesi simo ezweni. Futhi emapulazini, ukushicilelwa okunjalo kuyithuba lokubonisa ngokusobala ukuthi basebenza kanjani, yini abakhulisa amazambane, bandise ukubonakala komkhiqizo wabo futhi, mhlawumbe, bathola abathengi abasha bemikhiqizo yabo, baphetha izinkontileka ezinikezela ngenzuzo ngamaketanga wezitolo noma ngamabhizinisi wokufaka. Kuze kube manje, ababaningi kakhulu abafuna ukusho ngabo, kodwa ngiyaqiniseka ukuthi lokhu kungokwesikhashana. Ngaphezu kwalokho, izintatheli zethu ziyohlala zisiza ngokulungiswa kwemininingwane.
- Futhi kuthiwani ngokuzuzwa kwemiphumela emisha yezezimali?
- Lokhu kubalulekile futhi, isimo sokuthuthukiswa kwabezindaba, ikakhulukazi "iphepha", sihlala sinzima. I-euro iyakhula, ethinta izindleko zokuphrinta. Kepha ngakolunye uhlangothi, ngenxa yalubhubhane, inani lemibukiso emhlabeni lehlile kakhulu, izinkampani eziningi zasebenza njengezingxenyekazi ezinkulu zokwethula imikhiqizo nezinsizakalo zazo. Umagazini wethu, onesisekelo esibanzi sokuposa, ungasebenza njengenye indlela ephumelelayo futhi usize ukudlulisa lonke ulwazi oludingekayo kubabukeli bephrofayili.
- Zingaki izindaba zikamagazini ezizokhishwa ngonyaka ka-2020?
- Ababili. Owokuqala (eqinisweni, lo ngumagazini uNo. 3, 2020) uzoshicilelwa ngoSepthemba 10, siqoqa izinto zawo wona amasonto amabili athile. Usuku lokukhishwa kwesibili (iphephabhuku 4, 2020) lungoNovemba 17, izinto zalo msebenzi zizokwamukelwa kuze kube ngu-Okthoba 30. Ungaxhumana nebhodi yokuhlela ngocingo:
+7 967 712 0202 Viktor Kovalev, Umqondisi Wentuthuko
+7 910 381 47 76 U-Alla Shibalova, Umphathi Wezinkampani
+ 7 910 870 61 83 U-Olga Maksaeva, uMhleli Ophethe
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